Patco Brands · 10 hours ago
Area Sales Manager, SoCal
United States
Full-time
Remote
Mid Level
$80K/yr - $110K/yr
3+ years expPatco Brands is one of the fastest-growing beverage companies in the United States, specializing in ready-to-drink spirits. The Southern California Area Manager is responsible for achieving distribution and growth objectives through effective key account management and collaboration with wholesaler partners.
Food and BeverageWholesaleWine And Spirits
Hiring Manager
Cheryl McAfee
Responsibilities
This role will focus on generating increased distribution and volume sales in key chains
Liaison between Wholesaler and buyer for key chain accounts. The manager will identify specific accounts to drive strategic direction
Work directly with distributor managers to develop plans and strategies in key accounts
Coordinate program execution and tracking against annual goals, in partnership with the Wholesaler
Create and strategize effective, creative selling solutions to overcome objections in the Market
Analyze sales reports to evaluate brand trends and increase effectiveness in fact-based selling
Utilize available marketing materials to support promotion/tie-in periods to maximize sales and increase the brand's share
Monitor merchandising and competitive sales trends and activities
Manager field implementation and execution of national and regional programs to ensure accurate product pricing and management of program deadlines
Conduct wholesaler team meetings to review and set goals for programming depending on the channel of focus
Submit reports as required in a timely manner
Responsible for the execution of Patco pricing strategies, by brand, and improving share of visibility for brands
Organizing sales blitz, surveys, and key account drives by territory, aligning with the wholesaler
Qualification
Required
The position requires basic knowledge and skills in the following areas: Selling Skills, Business Understanding, Category Management, Analysis, Planning and Execution, and Organizational Development
Selling Skills: must possess the basic knowledge and skills necessary to execute fact-based solution selling
Strong organizational and excellent interpersonal skills
Ability to meet deadlines while maintaining acute attention to detail
Skilled in relationship management
Effective communication skills and a thorough understanding of process management and continuous improvement
Demonstrates approachability, composure, and customer focus. Demonstrates leadership skills to influence distributor and retailer actions
3+ years of distributor management experience
Bachelor's Degree
Must share company values: integrity, respect, value creation, compliance, customer focus
Versatility, flexibility, and a willingness to work in an evolving environment with enthusiasm
Exceptional skills in Microsoft Windows, Office, Excel, and Google Docs
Company
Patco Brands
Patco Brands imports and distributes fruit beers, wines, and spirits.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Todd Elsberg
Chief Financial Officer and Board Member
Joey Parris
Chief Marketing Officer
Recent News
Company data provided by crunchbase