TwelveLabs · 7 hours ago
Senior Demand Generation Manager
San Francisco, CA
Full-time
Onsite
Senior Level
$130K/yr - $170K/yr
5+ years expTwelve Labs is pioneering the development of cutting-edge multimodal foundation models that comprehend videos like humans. The Senior Demand Generation Manager will be responsible for building and scaling demand generation programs to drive pipeline for the enterprise business, focusing on various target verticals.
Generative AIInformation TechnologySoftwareVideo
Responsibilities
Design, execute, and optimize multi-channel demand generation programs (paid media, content syndication, ABM, email, events, webinars) that deliver measurable pipeline impact
Build and manage the marketing funnel from MQL through SQL, working closely with Sales to ensure seamless handoffs and feedback loops
Develop audience segmentation strategies across our key personas: technical developers ("Dev Dorothy"), media operators ("Media Meredith"), and business decision-makers ("Biz Brad")
Set and hit quarterly pipeline generation targets tied to revenue goals
Build attribution models and reporting dashboards that connect marketing activity to closed-won revenue
Continuously test and iterate: A/B testing creative, channels, messaging, and targeting to improve conversion at every stage
Partner with Enterprise Marketing to develop account-based programs targeting strategic accounts
Create integrated campaign strategies that span digital, field events, and partner co-marketing
Work with Product Marketing to translate technical capabilities into compelling value propositions for each vertical
Establish scalable processes, playbooks, and infrastructure for demand generation as we grow
Manage relationships with agencies, vendors, and technology partners (HubSpot, LinkedIn, Google, etc.)
Collaborate with Marketing & Data Operations to ensure clean data, accurate attribution, and actionable insights
Qualification
Required
5-7+ years in B2B demand generation, ideally at a developer tools, infrastructure, or enterprise SaaS company
Proven track record of building and scaling demand programs that directly contributed to pipeline and revenue growth
Deep expertise in marketing automation (HubSpot preferred), ABM platforms, paid media, and analytics tools
Strong analytical chops—you think in funnels, conversion rates, CAC, and pipeline velocity
Excellent project management abilities; you can orchestrate complex, multi-channel campaigns with many stakeholders
Clear, compelling communication skills—you can write crisp copy and present data-driven recommendations to leadership
Comfortable operating in ambiguity at a high-growth startup; you build the plane while flying it
Curious about AI and video technology—you don't need to be an ML engineer, but you should be excited to learn how our models work
Collaborative and low-ego; you thrive working cross-functionally with Sales, Product, and Engineering
Preferred
Experience marketing to media & entertainment, advertising, or government/security verticals
Familiarity with developer marketing and product-led growth motions
Background at companies selling technical infrastructure or APIs
Benefits
An open and inclusive culture and work environment.
Work closely with a collaborative, mission-driven team on cutting-edge AI technology.
Full health, dental, and vision benefits
Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
VISA support where applicable
Company
TwelveLabs
The world's most powerful video intelligence platform for enterprises.
11-50 employees
H1B Sponsorship
TwelveLabs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (4)
Funding
Current Stage
Early StageTotal Funding
$107.12MKey Investors
Firstman StudiosNaver VenturesRadical Ventures
2025-10-10Corporate Round
2025-06-09Series Unknown
2024-12-12Series A· $30M
Leadership Team
Jae Lee
Founder & CEO
Recent News
Index Ventures
2026-01-06
2025-12-05
intelcapital.com
2025-12-05
Company data provided by crunchbase