BCforward · 13 hours ago
Global Marketing Analytics - Senior Manager
New York, NY
Contract
Onsite
Senior Level
$60/hr - $70/hr
6+ years expBCforward is seeking a Senior Manager in Global Marketing Analytics who plays a critical role in driving strategic, data-informed decision-making across marketing teams. This position is responsible for leading advanced analysis and insight development that shape campaign strategies and media planning across key markets.
Information TechnologyRecruiting
Hiring Manager
Shiv Raj Singh
Responsibilities
Lead the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business stakeholders
Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic
Oversee the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department
Leverage analytics tools to lead in-depth multi-platform performance deep dives and extract strategic learnings from digital creative testing across platforms
Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy
Collaborate closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data
Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions
Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to shape tactical decisions and long-term planning within the theatrical landscape
Serve as a thought partner to internal stakeholders, helping elevate data literacy and foster a culture of insight-led decision-making across the organization
Qualification
Required
6+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking) at least 2 years being experience within a major studio, streaming platform, or theatrical marketing agency
Proven ability to lead, design, and execute analytics and insights projects across U.S. and global markets
Strong background in marketing testing frameworks, campaign effectiveness analysis, and performance optimization
Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to stakeholders
Excellent communication skills, with the ability to synthesize complex information for non-technical audiences
Ability to work independently, manage multiple priorities, and drive impact in a fast-paced, matrixed environment
Deep knowledge of the TV, streaming, and social media landscape—including both paid and organic metrics
Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences
Preferred
Bachelor's degree in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field
Relevant coursework, certification(s), and/or demonstrated analytical expertise
Experience leading market research or consumer insights initiatives, particularly within the theatrical space
Deep understanding of MarTech/AdTech platforms and experience interpreting brand lift and campaign effectiveness studies
Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
Advanced expertise with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)
Strong project management skills and experience overseeing vendor relationships and insight delivery timelines
Company
BCforward
BCforward is an information technology consulting and staffing firm.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Justin P. Christian
Founder/CEO
Jennifer Franklin
Vice President of Solution Delivery
Recent News
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