Phiture · 8 hours ago
Senior Mobile Growth Consultant – ASO & UA (GAC/Meta/ASA)
United States
Full-time
Remote
Mid, Senior Level
3+ years expPhiture is a mobile growth consultancy collaborating with renowned apps like Adobe, Headspace, and LEGO®. They are looking for a seasoned Growth Consultant to lead client engagements, mentor team members, and deliver ASO-led growth strategies combined with paid user acquisition execution.
App MarketingAppsCRMMarketing AutomationMobile AdvertisingMobile Apps
Responsibilities
Organize and ensure smooth day-to-day operations within the pod
Lead ASO-first growth strategies for global clients, ensuring scalable impact across markets and languages
Own and support UA initiatives across GAC, Meta, and Apple Search Ads, ensuring alignment with ASO strategy
Support key ASO clients globally with strategic planning, roadmaps, and prioritization across multiple markets and languages
Apply experimentation methodologies across ASO and UA to improve visibility, conversion, and efficiency
Lead keyword optimization (KWO) projects to improve discoverability across global markets and languages
Plan and execute creative testing strategies for app store assets and paid UA creatives
Guide Growth Managers to build strong analytical, strategic, and performance-driven skill sets
Develop and refine client strategies using deep understanding of user behavior, app store dynamics, and paid acquisition signals
Monitor and optimize performance across organic + paid funnels, connecting insights between ASO and UA
Grow Phiture’s influence in the mobile marketing industry, especially in ASO and app growth
Ensure consistent delivery of high-quality services and solutions
Stay up to date with ASO, UA, and mobile growth trends, integrating best practices into pod strategies
Collaborate closely with the ASO Growth Lead to continuously improve processes, share knowledge, and integrate insights from UA and performance marketing
Champion industry best practices in ASO, UA, and mobile growth, staying ahead of trends and innovation
Qualification
Required
3+ years of experience in ASO and/or mobile UA (GAC, Meta, Apple Search Ads)
Strong expertise in ASO, with hands-on exposure to paid UA channels
Solid understanding of mobile performance marketing fundamentals (CAC, LTV, incrementality)
Strategic mindset with proven experience in experimentation, hypothesis testing, and performance analysis
Strong research skills and critical thinking with a data-driven approach
Curiosity and adaptability, with willingness to deepen technical expertise across ASO and UA
Excellent client management skills in an agency environment
Excellent English skills (spoken and written)
Preferred
Strong Apple Search Ads experience
Experience managing budgets across GAC and Meta
Familiarity with lifecycle marketing or funnel optimization
Experience working with experimentation or testing frameworks
Interest in mentoring and developing junior growth talent
Company
Phiture
Award-winning leading Mobile Growth Consultancy from Berlin & New York
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Andy Carvell
Partner & Co-Founder
Moritz Daan
Partner & Co-founder
Recent News
2025-07-01
2025-06-26
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