Samsung Electronics America · 19 hours ago
Director - Corporate Marketing
Englewood Cliffs, NJ
Full-time
Onsite
Director/Executive
$205K/yr - $242K/yr
8+ years expSamsung Electronics America, Inc. is a leader in mobile technologies and consumer electronics. The Director of Corporate Marketing will oversee the CRM Governance team, ensuring coordinated CRM campaigns and driving best practices across the organization.
Manufacturing
Responsibilities
Oversee CRM Governance team responsible for ensuring coordinated CRM campaigns across SEA that are compliant with standards and protocols. Organize quarterly and annual workshops focused on providing program performance updates and roadmaps with a growth mindset
Bring thought-leadership based on deep analysis of the SEA CRM program as well as a thorough understanding of industry trends and best practices. Develop educational topics and presentations to share with Marketing leadership
Set expectations with LOBs for annual CRM targets, and provide guidance and suggestions for closing gaps when targets are at risk of being missed
Establish key criteria for determining "Best Practices" and ensure proper testing methodology is used when documenting results
Identify new opportunities for B2B CRM to develop and/or grow key customer segments. Add a B2B CRM Playbook to the current B2C version. Create a new B2B CRM COE, including governance council, target setting, and planning process
Direct implementation of new initiatives to improve CRM performance, including Ai for automated decisioning and content generation, and pre-deployment campaign auditing
Qualification
Required
Bachelor's degree with experience
8-10 years with CRM Marketing, including campaign strategy, segmentation and performance management
Knowledge of CRM systems and databases, including Adobe, Movable Ink, SMS and Web Notification platforms
Team-first leader who can leverage data and technology to inspire the organization
An iterative thinker who can challenge the status quo via data
Process-orientation to enable scale
Consummate collaborator committed to communication excellence
Preferred
Master's degree is preferred
Company
Samsung Electronics America
Samsung Electronics America engages in high-tech electronics manufacturing and digital media.
5001-10000 employees
H1B Sponsorship
Samsung Electronics America has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (160)
2023 (160)
2022 (183)
2021 (146)
2020 (105)
Funding
Current Stage
Late StageLeadership Team
Mohsen Hosseinian
Wireless Systems, 5G and NTN Expert
Rob White
Head of Samsung Wallet US
Recent News
2026-01-14
Financial IT
2026-01-14
2026-01-13
Company data provided by crunchbase