Centr · 13 hours ago
CRM Specialist
Los Angeles, CA
Full-time
Hybrid
Entry, Mid Level
$75K/yr - $95K/yr
1+ years expCentr is a company focused on performance-driven equipment and digital coaching for various training styles. They are seeking a CRM Specialist to execute and improve lifecycle strategies that engage and retain users through email, push, and SMS campaigns.
FitnessHealth CareWellness
Responsibilities
Own the end-to-end delivery process of 5–10 weekly campaigns across email, push, and SMS, coordinating build and QA resources and stepping in hands-on when needed to keep timelines intact
Regularly launch net new lifecycle automations (flows and canvases) to drive activation, engagement, retention, monetization, and growth
Write campaign briefs with clear requirements, wireframes, and visual references that communicate intent to creative teams
Build and support segmentation and personalization strategies across geos, demos, user goals, and content preferences
Launch and manage regular A/B tests on campaigns and lifecycle automations
Ensure brand and technical standards are met; spot and resolve errors during review to reduce revision cycles
Develop and present rolling 6-week campaign calendars
Collaborate with CRM manager to develop rolling 6-week canvas and flow testing calendars
Pull performance reports, interpret results, and suggest improvements
Identify ways to improve CRM processes and strategy
Coordinate with creative, marketing, and product stakeholders
Absorb urgent or unplanned requests without derailing core work
Help keep campaigns on schedule despite shifting priorities and dependencies
Qualification
Required
Bachelor's Degree or equivalent practical experience
1-3+ years of CRM experience (internships count)
Highly proficient in Braze or Klaviyo (you'll learn the other)
Can wireframe and mockup emails in Figma (or similar)
Strong project management skills - experience with Asana, Monday.com, or similar
Comfortable with data: pulling reports, interpreting results, making recommendations
Critical thinker with a problem-solving mindset
Excellent interpersonal, presentation, communication, and writing skills
Preferred
Startup experience
Agency experience
Experience with both Braze and Klaviyo
Subscription mobile app experience
Ecommerce experience
Analytics platforms (GA4, Looker, Power BI)
Company
Centr
Centr is a leading fitness, nutrition, and mindfulness platform.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-03-31Acquired
Leadership Team
Jerry Solomon
Chief Operating Officer
Recent News
Business Wire India
2025-05-05
Company data provided by crunchbase