Biogen · 2 months ago
Senior Director US Omnichannel/ Digital Engagement
Cambridge, MA
Full-time
Onsite
Director/Executive
$234K/yr - $322K/yr
15+ years expBiogen is a mid-sized biotechnology company committed to excellence and innovation. They are seeking a Senior Director for Omnichannel and Digital Engagement to lead the planning and implementation of omnichannel strategies, transforming traditional marketing into AI-driven engagement models while ensuring alignment with brand objectives.
BiotechnologyHealth CareNeuroscienceTherapeutics
Responsibilities
Lead the transformation from traditional campaign-based marketing to AI-driven, dynamic engagement models by championing the use of Decision Engines to deliver personalized Next Best Actions across content, channel, cadence, and customer touchpoints
Define and operationalize new ways of working that leverage predictive analytics and real-time insights, ensuring marketing teams shift from static planning to adaptive execution with measurable outcomes tied to engagement quality and business impact
Drive organizational adoption of omnichannel orchestration powered by automation and modular content—owning governance, training, and performance frameworks that enable speed, compliance, and scalability while fostering a culture of continuous optimization
Lead the Omnichannel Transformation across the Omnichannel team and the brands: Drive the evolution of our commercial model toward a fully integrated, AI-enabled Omnichannel approach that redefines customer engagement
Oversee Omnichannel team to drive strategy and execution across multiple TAs/Brands aligning cross-functional teams to deliver a unified customer experience aligned to our 3-year roadmap
In addition to leading the team, serve as a single primary contact to a key TA/Brand driving Omnichannel/Digital strategy/End-to-End (E2E) execution —guiding strategy, customer journey and campaign planning, digital execution and customer experience design. Ensure Media plan is well integrated
Engage and influence executive stakeholders (e.g., NALT) to secure strategic alignment, foster collaboration, and accelerate enterprise-wide Omnichannel/Digital transformation initiatives
Lead the team as follows including your own TA/Brand ownership
Transform ways of working and ensure consistency of output
Co-create omnichannel strategies that align with Brand positioning, target audience needs, market dynamics, and promotional goals
Collaborate with cross functional omnichannel teams (Media, Operations, Capabilities/Change Management, Measurement) & IT to ensure best in class planning and implementation ensuring business requirements are prioritized within the SAFE agile processes
Partner with cross-functional stakeholders (PRC, Privacy, Regulatory, IT, Field, Patient Services) to align on support needed and cross functional opportunities
Provide guidance rooted in data, market insights and emerging capabilities through regular engagement planning sessions with Brand teams, delivering Omnichannel/Digital insights, campaign performance results, and optimization recommendations
Facilitate regular planning sessions with Brand teams to align on campaign goals, content strategy, and KPI targets
Ensure orchestration is consistent with Brand funnels – from awareness through engagement-while enabling agility in response to insight shifts
Ensure agency adherence to Biogen enterprise Omnichannel/Digital ecosystem
Champion tagging, measurement, and insight readiness
Lead, mentor, upskill Omnichannel team through the transformation journey; define optimal ways of working with the brands
Redefine Omnichannel execution from omnichannel tactics to experience architects enabled through AI
Provide leadership on key digital channels, content, measurement needed by the Brand
Drive the design of omnichannel/digital playbooks and SOPs, ensuring consistency and scalability across markets
Be an expert with the Biogen MarTech ecosystem to ensure programs can be executed and measured with excellence
Be champion of both Decision and Activation Engines to help guide Omnichannel to next generation
Be the overall champion of the Brands driving adoption, with support of our Omnichannel capabilities function, of Biogen’s Omnichannel capabilities
Design the process for the team – translating strategy into business requirement documents for the operations team
Working with the Omnichannel Capabilities team, ensure campaigns are implemented accurately, compliantly and on time. Manage across team
Possess a deep understanding of the next generation of Omnichannel using AI driving next best actions with customer, content, cadence and channel
Stay ahead of digital industry trends including AI-enabled marketing, next-best-action, personalization and emerging patient/HCP engagement channels
Take E2E accountability for the performance of omnichannel campaigns ensuring they meet Brand objectives
Work closely with Customer Analysts to interpret key action rates, impact and adjust strategies accordingly
Promote a focus on measuring and sharing results to grow cross Brand knowledge and impact
Monitor campaign performance dashboards and lead Omnichannel/Digital optimization discussions with Brands (with Decision Sciences)
Ensure tagging, tracking, and reporting requirements are in place from the outset of planning
Qualification
Required
Minimum of 15+ years' Omnichannel/Digital engagement healthcare client experience with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech
Experience in driving Next Generation Omnichannel; becoming the Brand experience architect with the inclusion of an AI Decision Engine; lead team accordingly
Ability to manage and influence senior level executives
Proven experience in the strategy and execution of next generation Omnichannel with AI as the foundation
Benefits
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Company
Biogen
Biogen is an American biotechnology company that provides therapeutics for neurological, autoimmune, and rare diseases.
Founded in 1978Cambridge, Massachusetts, USA
5001-10000 employees
H1B Sponsorship
Biogen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (100)
2024 (93)
2023 (101)
2022 (134)
2021 (104)
2020 (114)
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
JP Morgan
2023-08-28Post Ipo Debt· $1.5B
1991-09-27IPO
Leadership Team
Robin C. Kramer
Executive Vice President, Chief Financial Officer
Priya Singhal
Executive Vice President, Head of Development
Recent News
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