Zenith · 1 day ago
Associate Director, Paid Social
New York, NY
Full-time
Hybrid
Lead/Staff, Director/Executive
$97K/yr - $127K/yr
5+ years expZenith is a full-service media agency and part of Publicis Media, focused on driving measurable business outcomes for clients. The Associate Director, Paid Social will partner with clients across various digital disciplines, manage a team of Social Media Planners, and ensure successful media spend across performance-based marketing channels.
AdvertisingMarketing
Responsibilities
Develops, manages, and monitors client P&L’s for assigned accounts
Implement holistic media planning
Introduces Process Development Input, Quality Assurance and Best Practices Input
Interfaces with other departments leads to share ideas, communicating service offerings, and identifying and delivering new solutions for clients
Keeps senior management appraised of key client opportunities, potential risks and other key nuances which affect the health of the business
Prepares and presents annual financial plans and human resources plans
Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
Develops a complete understanding of each client’s goals, markets, needs and expectations
Works within client relationships to champion initiatives that drive marketing decisions across digital channels
Attend client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
Communicates and implements a Participation Planning Process or all accounts
Independently leads performance and strategy presentations
Solves client problems and uses conflict management skills within a professional environment
Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
Leverages syndicated digital research (e.g. ComScore, Nielsen) to benchmark trends and/or manage expectations of forecasted trends
Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
Drives adoption of stated account management best practices through example setting positive reinforcement and behavioral correction
Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
Conducts performance reviews and career path plans for direct reports
Establishes expectations and goals for team on performance marketing thought leadership
Provide cross media planning training for their direct reports
Oversee trafficking and reporting of junior team members to ensure tracking to and meet deadlines
Foster an environment/encourage nimbleness of the team to meet deliverables
Qualification
Required
Bachelor's degree, concentration in business, marketing, or advertising highly preferred
Agency experience highly preferred
5+ years of experience in online advertising with a focus in social. Must be well versed in Meta, Twitter, Snapchat, Pinterest, TikTok, Reddit, etc
2+ years of demonstrated success in managing and leading people
Bottom of funnel campaign knowledge is required, Full funnel campaign management preferred but not required
Deep knowledge of ad serving platforms and online analytic solutions
Preferred
DCM and Adjust tracking experience preferred
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Zenith
Zenith is an ROI agency that offers performance marketing, brand content, and strategic marketing effectiveness consultancy services.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2010-08-13Acquired
Leadership Team
L
Lauren Hanrahan
CEO
Recent News
The Premium Times
2024-10-26
BizWatchNigeria.Ng
2024-10-25
2024-06-03
Company data provided by crunchbase