NEOGOV · 4 days ago
Marketing Specialist - RP Funding Center
Employment Services, FL
Full-time
Onsite
Senior Level
$61K/yr - $92K/yr
5+ years expNEOGOV is seeking a Marketing Specialist for the RP Funding Center. This role is responsible for managing all marketing, advertising, and promotional efforts for the center, including event publicity and budget management to ensure successful campaigns.
GovTechHuman ResourcesInformation TechnologySoftware
Responsibilities
Develops, implements, and evaluates annual marketing strategies and goals to promote concerts, shows, and venue services
Manages and monitors the marketing department's budget, ensuring efficient resource use and maximizing ROI
Prepares and maintains project budgets, working closely with the Marketing and Sales Manager and the RP Funding Director on post-show recaps
Develops and shares data for all marketing initiatives
Analyzes campaign performance, digital metrics, and customer feedback to refine strategies and report on KPIs
Creates and executes integrated marketing and advertising plans across digital, radio, print, TV, outdoor, and grassroots channels
Creates and maintains relationships with local, regional, and industry media partners and supports promoters
Develops and implements creative campaigns targeting promoters and show organizers to sell Lakeland and RP Funding Center as an entertainment destination
Develops and implements creative campaigns to promote premium seating or group sales
Negotiates media contracts and implements creative cash/trade proposals and campaigns
Leads all public relations efforts, including press releases, presentations, media drops, artist relations, and hospitality coordination
Enhances existing promotional initiatives and develops new marketing programs and initiatives to maximize ROI, such as third-party partnerships, new media avenues, etc
Maintains media resource lists, issues press credentials, and manages press functions
Writes and reviews copy for public service announcements, calendars, and promotional materials
Develops and manages social media campaigns, email marketing, and digital promotions to drive ticket sales and brand awareness
Creates and maintains brand voice across all platforms and external marketing efforts
Partners with web development teams to enhance site features and user engagement
Standardizes the reporting of digital campaigns using tools such as Google Analytics
Develops and executes marketing plans to promote all artists and tours coming to RP Funding Center and its affiliated venues
Supports event promoters in their marketing efforts and enhances the artist experience
Creates pre-show and post-show guest experiences that enhance venue appeal and community engagement
Manages internal marketing assets, including marquees, LED ribbons, posters, and ticket giveaways
Develops and maintains third-party partnerships and sponsorships, including contract negotiation
Collaborates with Visit Central Florida, area hotels, chambers, and other stakeholders to promote Lakeland and the venue
Explores cross-marketing opportunities between events, partners, and the broader community
Stays current on national industry trends and local market shifts to inform strategy
Provides thought leadership and strategic focus to marketing communications and customer experience initiatives
Leverages research and analytical skills to drive data-informed decisions and innovation
Facilitates training and collaborates across departments to ensure project success
Works in collaboration with the venue’s F&B General Manager and division marketing leads
Addresses complaints and serves as a liaison between the venue, patrons, and promoters
Participates in mission-critical operations and alternate scheduling as needed
Conducts daily activities, including graphic design and internal communications, in alignment with company policy
May be required to participate in and/or facilitate training to support departmental or City initiatives and requirements
May be required to work alternate hours as necessary for the efficient operation of the department
Position is designated as Mission Critical
Qualification
Required
Bachelor's degree from an accredited four-year college or university in Marketing, Business Administration, Communications, or a related field
Five years of professional experience in live event marketing, specifically within a sports facility, touring events, concerts and entertainment, convention center, performing arts facility, or other multi-purpose public assembly venue
One year of proficient experience in Graphic Design using Photoshop or an equivalent program
Must possess and maintain a valid driver's license
Must possess and maintain a valid telephone number
Preferred
Experience in photography and videography preferred
Certification from a nationally ranked event marketing certificate program is preferred
Benefits
Annual Leave
Sick Leave
Sick Leave Pool
Family & Medical Leave
Pension Plan
Deferred Compensation 457 Plan
Holidays
Funeral Leave
Jury/Witness Duty
Military Leave
Maternity Leave
Leave of Absence Without Pay
Longevity Pay
Tuition Reimbursement
Suggestion Awards
Direct Deposit of Paycheck
Uniforms/Equipment
Parking
Break Periods
Company
NEOGOV
NEOGOV is the leading provider of workforce management software uniquely designed for the public sector, education, and public safety.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$700MKey Investors
Warburg Pincus
2025-07-28Secondary Market· $700M
2025-07-28Acquired
2021-06-02Private Equity
Leadership Team
Shane Evangelist
CEO
Brandon McDonald
Head Of Marketing
Recent News
Canada NewsWire
2025-11-14
2025-11-14
Government Technology US
2025-10-31
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