VGM Group, Inc. · 6 hours ago
Editorial and Content Strategist
Home, KS
Full-time
Onsite
Senior Level
5+ years expVGM Group, Inc. is an innovative provider of integrated specialty services for the healthcare and workers’ compensation industries. They are seeking an Editorial and Content Strategist who will be responsible for driving editorial strategy, planning content calendars, and creating engaging content that simplifies complex healthcare topics.
AssociationCommunitiesHealth CareHospital
Responsibilities
Develop and maintain a comprehensive content strategy aligned with business objectives, audience personas and brand positioning
Build and manage editorial calendars for multiple channels, ensuring timely and relevant content delivery
Forecast content needs for campaigns, internal communications, thought leadership initiatives, and seasonal priorities
Oversee and evolve messaging frameworks that support brand voice and tone across all platforms
Lead/partner on creative concept development across a variety of initiatives, including brand & enterprise initiatives, internal communications, sales enablement, lead generation, network communications, and more
Write and produce high-quality content for a variety of formats, including:
Social media posts (organic and paid)
Website content (landing pages, blogs, resource hubs)
Opt-in content (guides, white papers)
Email campaigns and newsletters
Internal communications (employee updates, leadership messages)
Craft both creative promotional copy and in-depth thought leadership pieces that position the brand as an industry authority
Translate complex healthcare and insurance concepts into clear, compelling, and accessible language
Serve as the voice of the brand, ensuring consistency in tone, style, and messaging across all content
Collaborate with marketing and leadership teams to refine and enforce brand voice guidelines
Audit existing content for alignment with brand standards and strategic objectives
Partner with marketing, sales, account , network and other teams to translate business objectives into compelling content solutions
Work closely with design, external partners, and subject matter experts to create great content
Provide input on creative concepts and campaign themes to ensure messaging cohesion
Monitor content performance metrics and use insights to refine strategy and improve engagement
Stay informed on industry trends, audience behaviors, and emerging content formats to keep the brand competitive
Manage multiple projects simultaneously from concept through production
Prioritize tasks, maintain timelines, and ensure quality under tight deadlines
Coordinate with external vendors and internal partners when necessary
Flex into adjacent tasks as needed, such as supporting campaign strategy, assisting with creative brainstorming, or contributing to internal projects
Embrace new tools and technologies to enhance content creation and distribution
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, English, or a related field
5+ years of professional experience in content strategy, content marketing, or editorial roles
Proven ability to plan and manage editorial calendars across multiple channels
Demonstrated experience writing both creative marketing copy and long-form thought leadership content
Strong track record of translating technical or complex topics into clear, engaging, and accessible content
Hands-on experience producing content for digital platforms (social, web, email) and traditional formats
Excellent writing, editing, and presentation skills, strong content planning and storytelling abilities
Strategic thinking, adaptability, collaboration, attention to detail, creative problem solving, communication
Multi-channel expertise, including web, social, email, long-form, etc
Familiarity with digital tools and platforms, including AI tools
Operation of office equipment and using technology efficiently such as computers, phones, misc. office equipment
Visual abilities to include reading, distance vision and peripheral vision
Moving throughout the VGM facilities when needed
Preferred
Experience in healthcare/insurance industry
SEO best practices
High-level familiarity with marketing automation platforms
CMS tools
Benefits
Performance-based cash incentive awards
Company
VGM Group, Inc.
Welcome to the VGM Group page where you can learn more about what makes our company a little different.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Mallaro
CEO @ VGM
Dennis Clark
Chief Leadership Officer
Recent News
Healthcare IT News
2023-03-02
2023-01-03
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