K-Designers · 8 hours ago
Lead Generator Manager
Gold River, CA
Full-time
Onsite
Mid, Senior Level
$60K/yr - $61K/yr
3+ years expK-Designers is a company focused on customer-centric marketing strategies, and they are seeking a Lead Generator Manager to oversee retail marketing and lead generation efforts. The role involves creating partnerships, managing marketing strategies, and leading a team to deliver high-quality leads and brand experiences.
Real Estate
Responsibilities
Engage potential customers and schedule in-home consultations with Sales Representatives
Develop training programs for existing local staff and new hires
Hire, train, and maintain a team of retail marketers across multiple locations
Manage provided budgets to maximize ROI
Determine and set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager
Manage and approve payroll entries and updates
Contribute content social media and company culture efforts
Evaluate data and results to identify areas of improvement
Conduct performance reviews with the Lead Generation/marketing team
Create and lead a unified retail marketing vision across all brands and divisions
Develop scalable programs that reflect The Great Day Way, emphasizing excellence in execution, a customer-first mindset, and strong team development
Oversee execution of retail marketing strategies, including in-store marketing, retail events, and B2B partnerships
Assist oversight of event marketing strategies, including home shows, festivals, and local sponsorships
Develop standards for localized marketing efforts, ensuring consistency in brand representation and quality of experience
Optimize lead generation processes to exceed issued and conversion rate targets
Oversee execution of event and grassroots marketing strategies, including home shows, retail events, festivals, local sponsorships, B2B partnerships, and neighborhood outreach
Develop, manage and execute a workforce plan to deliver quality capacity and capabilities for retail marketing
Recruit, train, and inspire a high-performing, geographically dispersed team of retail marketers
Promote a culture of accountability, learning, and energy, with clear KPIs and coaching routines
Manage and meet monthly, quarterly, and annual goals; report on performance against KPIs, including lead volume, ROI, conversion rates, and team development
Own and manage retail marketing budgets with discipline and creativity, driving strong ROI and impactful customer experiences
Qualification
Required
3+ years of experience in retail/field/event marketing, grassroots lead generation, or related roles in high-performance, growth-oriented businesses
Deep understanding of retail marketing dynamics, including in-store marketing, event execution, local partnerships, community engagement, and staffing
Strong ability to set vision, organize systems, and lead through influence in a matrixed environment
Excellent communicator who inspires, coaches, and drives outcomes through people
Willingness to travel regularly to your office, events & stores within your market, as well as other markets if chosen to attend
Ability to engage for extended periods at events & stores and manage occasional physical demands (display materials, standing, walking)
Valid driver's license and reliable transportation required
TRAVEL REQUIRED 60%
OPEN WEEKEND AVAILABILITY IS A MUST
Preferred
Proven leadership in building and scaling multi-location teams and programs; national/multi-brand experience preferred
Bachelor's degree or equivalent experience; marketing, communications, or business discipline preferred
Experience in the home improvement, franchise, or direct-to-consumer industries a plus
Benefits
Benefits
Company
K-Designers
K-Designers is a construction company that provides remodeling and construction services.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-10-03Acquired
Leadership Team
Jerry E. Hamilton
Regional Director Of Sales And Marketing/Partner
Company data provided by crunchbase