Breakthrough · 5 hours ago
Marketing Strategist
Green Bay, WI
Full-time
Onsite
Entry, Mid Level
2+ years expBreakthrough is seeking a strategic and results-oriented Marketing Strategist to join their innovative team. The role involves designing and executing marketing strategies to drive engagement and support business growth, while also managing key MarTech platforms like Salesforce. This position offers the opportunity to enhance marketing expertise and make a meaningful impact.
Software
No H1B
Hiring Manager
Christina Ropella, SHRM-CP
Responsibilities
Develop and implement marketing strategies that align with business objectives and address target audience needs
Take ownership of projects from conception to execution, ensuring alignment with team and organizational goals
Create compelling content and narratives that communicate Breakthrough’s value proposition across multiple channels
Collaborate with cross-functional teams to gather insights, ensure alignment, and execute effective marketing initiatives
Analyze marketing performance metrics, identify opportunities for optimization, and provide actionable insights to improve outcomes
Oversee MarTech platform management, troubleshoot issues, and implement enhancements to drive efficiency and campaign success
Stay informed on industry trends, emerging marketing practices, and competitive activities to bring fresh ideas to the team
Live our values of High Performance, Caring Relationships, Strategic Foresight, and Entrepreneurial Spirit
Find A Better Way by championing continuous improvement and quality control efforts to identify opportunities to innovate and improve efficiency, accuracy, and standardization
Continuously learn and develop self professionally
Support corporate efforts for safety, government compliance, and all other company policies & procedures
Perform other related duties as required and assigned
Qualification
Required
Bachelor's degree in marketing, communications, or a related field
2-4 years of experience in marketing or a related role
Strong strategic thinking and problem-solving skills, with the ability to align marketing initiatives with business goals
Exceptional writing and storytelling skills, with the ability to craft clear, engaging, and persuasive content
Proficiency in digital marketing concepts, including social media, SEO, and content marketing
Excellent communication and organizational skills, with a high standard of quality and attention to detail
A growth mindset, adaptability, and a passion for continuous learning and improvement
Experience with data analytics tools (GA4, Google Tag Manager, Google Search Console and Looker Studio)
Preferred
Proficiency in Salesforce and Marketing Cloud Account Engagement (Pardot)
Company
Breakthrough
We empower shippers with data, technology, and market knowledge to reduce cost, create fair partnerships, and improve transportation network efficiency and sustainability.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Doug Mueller
CEO and President
Recent News
Company data provided by crunchbase