General Motors · 3 hours ago
Manager, Content Optimization Market Research
Warren, Michigan, United States of America
Full-time
Hybrid
Mid, Senior Level
7+ years expGeneral Motors is a leading automotive company focused on creating a world with Zero Crashes, Zero Emissions, and Zero Congestion. The Manager, Content Optimization Market Research is responsible for guiding advanced market research to inform vehicle contenting strategies, collaborating with various internal teams to ensure data-driven decisions that support profitability and margin goals.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
No H1B
Responsibilities
Use advanced market research methodologies to influence vehicle contenting decisions, optimizing trim-level strategies for profitability and simplicity. Accountable for direction and oversight of survey design, alignment with objectives, and leveraging existing research sources
Proficient in scenario modeling and adaptive conjoint analysis to evaluate trade-offs and forecast outcomes, optimizing resource allocation
Deliver timely, proactive status updates and fully formed research deliverables that meet or exceed stakeholder expectations and project timelines. Execute project trade-offs within budget and connect with stakeholders through compelling storytelling and actionable insights. Continuously experiment with AI tools to drive incremental value and efficiency
Anticipate stakeholder needs and partner to shape research that addresses business questions, providing value beyond data tables. Advocate for the voice of the customer and present unbiased, objective insights
Develop, coach, and motivate analysts; help define potential career paths and next steps. Deliver feedback in a timely manner (both positive and constructive), drive a performance-based culture, balance workload, and meet HR deliverables and timelines
Partner with program teams, marketing, finance, analytics, and other internal groups to embed insights into decision‑making and maximize business impact. Build strong relationships across functions, share best practices in research methodologies and storytelling, and effectively influence peers, leaders, and stakeholders
Demonstrate ownership and accountability of projects, show willingness to learn and adapt in a dynamic product development environment. Exhibit the ability to ‘read the room’ and foster continuous improvement
Qualification
Required
Advanced expertise in quantitative market research methodologies, especially discrete-choice and adaptive conjoint techniques; solid understanding of qualitative approaches
Strong analytical skills, including the ability to synthesize complex data and statistical concepts into actionable business insights
Demonstrated experience designing, executing, and analyzing market research studies that inform product, contenting, or business strategy
Skilled at leveraging AI productivity tools in daily practice to enhance work efficiency and effectiveness
Proven ability to influence decisions and provide customer-driven recommendations in dynamic, ambiguous environments
Excellent communication skills—able to craft compelling presentations and written reports for diverse audiences, including senior leadership
Effective stakeholder management and relationship-building skills; able to consult diplomatically and guide cross-functional teams
Experience integrating research at key decision points in product development processes
Bachelor's degree required, preferably in Marketing, Business, Economics, Data Science, or a related field; MBA, advanced degree, or equivalent work experience preferred
7+ years of relevant experience
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
2026-01-22
2026-01-22
Company data provided by crunchbase