Director - Corporate Marketing jobs in United States
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Samsung Electronics · 11 hours ago

Director - Corporate Marketing

positionEnglewood Cliffs, NJ
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$205K/yr - $242K/yr
date8+ years exp

Samsung Electronics America, Inc. is a leader in mobile technologies and consumer electronics, and they are seeking a Director of Corporate Marketing. The role involves overseeing the CRM Governance team, ensuring compliance of CRM campaigns, and driving the development of B2B CRM initiatives.

Consumer ElectronicsElectronicsManufacturingMobile AppsMobile Devices

Responsibilities

Oversee CRM Governance team responsible for ensuring coordinated CRM campaigns across SEA that are compliant with standards and protocols. Organize quarterly and annual workshops focused on providing program performance updates and roadmaps with a growth mindset
Bring thought-leadership based on deep analysis of the SEA CRM program as well as a thorough understanding of industry trends and best practices. Develop educational topics and presentations to share with Marketing leadership
Set expectations with LOBs for annual CRM targets, and provide guidance and suggestions for closing gaps when targets are at risk of being missed
Establish key criteria for determining "Best Practices" and ensure proper testing methodology is used when documenting results
Identify new opportunities for B2B CRM to develop and/or grow key customer segments. Add a B2B CRM Playbook to the current B2C version. Create a new B2B CRM COE, including governance council, target setting, and planning process
Direct implementation of new initiatives to improve CRM performance, including Ai for automated decisioning and content generation, and pre-deployment campaign auditing

Qualification

CRM MarketingCampaign StrategyPerformance ManagementCRM Systems KnowledgeData-Driven Decision MakingTeam LeadershipCollaboration Skills

Required

Bachelor's degree with experience
8-10 years with CRM Marketing, including campaign strategy, segmentation and performance management
Knowledge of CRM systems and databases, including Adobe, Movable Ink, SMS and Web Notification platforms
Team-first leader who can leverage data and technology to inspire the organization
An iterative thinker who can challenge the status quo via data
Process-orientation to enable scale
Consummate collaborator committed to communication excellence

Preferred

Master's degree is preferred

Company

Samsung Electronics

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Glassdoor3.8
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Samsung Electronics is a technology company that engages in consumer electronics, IT and mobile communications, and device solutions.
dateFounded in 1969
location
Seoul, Seoul-t'ukpyolsi, KOR
people-size10001+ employees
web-link
https://www.samsung.com

Funding

Current Stage
Public Company
Total Funding
$4.75B
Key Investors
U.S. Department of Commerce
2024-04-15Grant· $4.75B
2023-01-10Post Ipo Equity
1975-06-11IPO

Leadership Team

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Boo-Keun Yoon
President & CEO
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Jong Hee Han
Vice Chairman & CEO

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Company data provided by crunchbase