Wildfire · 16 hours ago
Media Director
United States
Contract
Remote
Director/Executive
7+ years expWildfire is seeking a Media Director who will serve as the strategic and operational lead for all paid and organic media initiatives. This role involves overseeing media strategy, cross-channel planning, and performance management while collaborating with various teams to achieve measurable results.
Marketing & Advertising
Responsibilities
Lead the development of integrated media strategies that align with client goals, audience insights, and broader communications plans
Translate client business objectives into clear media KPIs, testing strategies, measurement approaches, and optimization frameworks
Serve as the senior media advisor for internal teams, clients, and new business opportunities
Partner with Account, Strategy, Digital, and Creative teams to ensure media best practices inform creative development and platform-specific execution
Oversee planning, execution, and performance across all media channels
Ensure that plan recommendations reflect the entire ecosystem of touchpoints (paid, earned, owned, shared), encompassing all consumer interactions
Maintain a strong understanding of platform capabilities, auction dynamics, measurement tools, and emerging opportunities
Guide channel specialists and buyers in building efficient campaigns, optimizing budgets, and implementing best practices
Ensure campaigns follow proper trafficking, QA, and tracking protocols (CAPIs, GA4, UTMs, pixels, etc.) via support from specialists or Digital Team
Establish media performance reporting frameworks, insights cadences, and optimization processes to drive consistent performance across campaigns
Review campaign data regularly, identifying performance trends and opportunities for improvements
Present results, insights, and strategic recommendations to clients in a clear and digestible manner
Partner with the Digital Team on analytics, conversion tracking, and attribution requirements
Manage and mentor specialists across paid media and organic social
Build and evolve processes, best practices, templates, and QA standards to improve efficiency and quality
Oversee operational structure for the media function, including workflow optimization and resource planning
Lead agency-level education on media trends, platform changes, measurement shifts, and performance insights
Build strong working relationships and collaborate closely with Account teams to manage timelines, campaign deliverables, and milestone planning, and ensure assets meet media requirements and reflect platform best practices
Closely collaborate with strategy team to craft broader communications planning deliverables
Participate in new business pitches by developing strategic media plans, performance projections, and case studies
Qualification
Required
7+ years of experience in paid media strategy, planning, and performance management across multiple channels
Deep knowledge of digital platforms (Meta, Google Ads, TikTok, programmatic DSPs priority – others a plus) and experience with traditional media
Strong experience overseeing multi-channel budgets, forecasting, pacing, and performance optimization
Proven ability to lead media strategy, present to clients confidently, and translate complex data into actionable insights
Demonstrated mentorship and leadership capabilities; experience managing teams or freelancers strongly preferred
Proficiency in attribution concepts, audience planning, and best-practice tracking implementation
Familiarity with organic social strategy and publishing workflows
Excellent organizational skills, attention to detail, and ability to manage multiple clients simultaneously
Proficiency in Google Suite; comfort with analytics dashboards, project management tools, and reporting platforms
Preferred
Strong curiosity and enthusiasm for evolving trends in media, measurement, and marketing technology
Company
Wildfire
Wildfire exists to shatter every negative stereotype people have either heard about or experienced firsthand when working with a marketing agency.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Denise Appleyard
CFO
Holt Morris
Chief Financial Officer
Company data provided by crunchbase