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REP Labs · 3 hours ago

Conversion Rate Optimization (CRO) Specialist

Springville, UT

Full-time

Hybrid

Mid Level

$80K/yr - $110K/yr

REP Labs is an ecommerce brand aggregator and growth agency focused on acquiring and scaling consumer brands. They are seeking a Conversion Rate Optimization (CRO) Specialist to manage website performance and implement strategies to increase conversion rates and revenue across their brands and client accounts.

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Responsibilities

Own all Shopify and website management for REP Labs brands and clients

Design, build, and optimize ecommerce websites with a strong focus on conversion

Analyze site performance and conversion data to identify opportunities for improvement

Implement CRO strategies including:

UX/UI improvements

A/B testing

Funnel optimization

Page speed and performance enhancements

Write and optimize sales-focused website copy

Collaborate with marketing, paid media, and creative teams to align messaging and performance

Implement SEO best practices across site architecture and content

Track, report on, and take ownership of conversion rate as a core business metric

Build scalable CRO frameworks that can be applied across multiple brands

Grow into managing and leading a CRO/design/development team over time

Qualification

Shopify developmentCRO experienceUX/UI best practicesSales copywritingSEO fundamentalsData analysisPerformance metrics ownershipMulti-brand experience

Required

Strong proficiency in Shopify development and management

Experience with website design and UX/UI best practices

Proven CRO experience in ecommerce environments

Strong sales copywriting skills

Solid understanding of SEO fundamentals

Highly analytical with the ability to translate data into action

Comfortable owning performance metrics and outcomes

Preferred

Experience working across multiple brands or clients is a plus

Benefits

Competitive salary based on experience

Ownership over a critical growth lever across multiple brands

Opportunity to build and lead a CRO team

Exposure to diverse ecommerce categories and challenges

Fast-paced, entrepreneurial environment with room for growth

Company

REP Labs

REP Labs takes all the essential steps to launch, acquire, and grow e-commerce firms.

Founded in 2018

Springville, Utah, USA

2-10 employees

https://www.replabsofficial.com

Funding

Current Stage

Early Stage

Leadership Team

Jonothan DiPeri

Founder

Company data provided by crunchbase