insightsoftware · 3 hours ago
Senior Product Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expinsightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data. As the Senior Product Marketing Manager for Certent Equity Management, you'll shape product strategy and drive growth in equity administration and employee ownership strategies.
AccountingAnalyticsBusiness IntelligenceConsultingFinancial ServicesSoftware
Responsibilities
Apply your knowledge of equity management, industry verticals, and our ICP to craft messaging that highlights our unique value and clearly defines our right to win
Conduct in-depth market research and competitive analysis to identify opportunities and refine strategies for our product
Translate technical features into customer-centric benefits that resonate with business decision-makers and technical audiences
Serve as the internal and external product evangelist, actively educating and persuading stakeholders about the value and benefits of your product
Develop and execute customer communications that showcase our product vision, roadmap, and value proposition through various channels
Build and deliver compelling sales enablement, from programs to just-in-time enablement to help drive successful sales plays and tactics
Take ownership of product marketing projects such as launches, product positioning updates, or competitive analysis, prioritizing and delivering based on the needs of the business
Manage project timelines and resources effectively to deliver high-quality outcomes on schedule
Partner with cross-functional teams, including product management, sales, and marketing, to ensure alignment on product roadmaps, customer feedback, and go-to-market plans
Act as the voice of the customer, ensuring marketing and messaging meets their needs and expectations
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
5-10 years of marketing experience, with 3-5 years focused on product marketing
A proven track record in executing product launches and creating marketing strategies that drive results
Excellent communication skills, with the ability to persuade and inspire both technical and business-focused audiences
Preferred
Proven expertise in equity management
Company
insightsoftware
insightsoftware is the most comprehensive provider of solutions for the Office of the CFO.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1BKey Investors
Hg
2021-07-13Private Equity· $1B
2019-08-15Private Equity
2018-06-14Acquired
Leadership Team
Bernie Emsley
Chief Technology Officer
Meg Christman
Executive Vice President Delivery Services
Recent News
solutionsreview.com
2026-01-17
2026-01-16
2026-01-16
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