Church & Dwight Co., Inc. · 13 hours ago
Manager, Digital Asset Management
USA, Ewing, NJ
Full-time
Hybrid
Mid, Senior Level, Lead/Staff
$111K/yr - $158K/yr
8+ years expChurch & Dwight is seeking a Manager, Digital Asset Management (DAM) to join their team. This role is responsible for governing and optimizing digital assets across a portfolio of 20+ consumer brands, ensuring brand-approved assets are easily accessible and driving operational efficiency.
Consumer GoodsManufacturingWellness
Responsibilities
Own the DAM vision, multi‑year roadmap, and operating model, aligning priorities with Marketing, International, Creative Ops, eComm, and IT
Co‑lead the DAM overhaul with our external agency: scope, requirements, vendor coordination, change management, cutover planning, and post‑launch stabilization
Establish governance (RACI, standards, decision forums), SLAs, and success metrics tied to time‑to‑market, asset quality, reuse, search success rate, and user adoption
Lead the asset audit, de‑duplication, and migration across 20+ brands; set intake criteria, required metadata, and quality bars
Stand up a scalable ingestion framework (playbooks, templates, QA) that can flex with freelance support and agency partners
Track progress to EOY completeness: metadata coverage, rights documentation, taxonomy alignment, and legacy decommissioning
Run core workflows (ingestion, approvals, versioning, distribution, archive) and continuously optimize for speed and quality
Ensure metadata, taxonomy, and controlled vocabularies are accurate and governed—driving asset discoverability and SEO alignment where applicable
Maintain permissions, roles, and access control; uphold rights/usage governance and expirations in partnership with Legal
Build and publish dashboards based on approved KPI’s such as but not limited to usage, adoption, SLA performance, search effectiveness and reuse rates to guide decisions, in partnership with Data & Analytics
Support adhoc projects as needed
Serve as the primary connector among Creative, Production, Brand/Integrated Marketing, eComm, Media, Insights, and IT, translating needs into workflow and configuration
Partner with Marketing Operations to guide onboarding, training, and enablement for internal teams and agency partners; build a champion network to sustain adoption
Partner with Regulatory/Legal on copy and image review/approval process design, ensuring seamless interplay with DAM and compliant audit trails
Own platform configuration, release planning, and vendor management; coordinate upgrades and regression testing
Drive integrations with PIM/MDM, CMS/eComm, MRM/PM tools, creative tools, and marketing activation systems to enable end‑to‑end content supply chain
Evaluate and responsibly scale AI‑assisted tagging and content intelligence in line with industry governance and provenance standards
Establish a quarterly audit cadence for metadata quality, permissions, rights/expirations, and workflow health; close gaps with corrective actions
Run VOC/user research, backlog grooming, and sprint‑style improvements; publish a transparent change log and roadmap
Quantify and communicate business impact: fewer duplicate shoots, increased asset reuse, faster time‑to‑market, and reduced risk
Qualification
Required
BA/BS required
8+ years leading DAM programs/operations in complex, multi‑brand environments is required
Deep expertise in metadata/taxonomy, controlled vocabularies, rights & usage, and lifecycle management; familiarity with IPTC/XMP and SEO considerations
Hands‑on experience with enterprise DAM platforms (Bynder is preferred) and workflow design
Proven success leading migrations and decommissioning legacy repositories with clear ingest standards and QA
Strong stakeholder management across Creative, Marketing, eComm, IT, and Legal/Regulatory; excellent communication and facilitation
Integrating DAM with PIM/MDM, CMS, project management/MRM, and downstream activation tools
Data‑driven mindset; proficiency with dashboards (Power BI/Tableau), KPI definition, and process analytics
Preferred
1+ years people management experience is preferred
Background in copy review/approval (e.g., Veeva/PromoMats, regulatory workflows) or complex review orchestration
Exposure to content provenance, watermarking, or trust/authenticity frameworks
Certification or formal education in DAM, taxonomy, or information science
Experience building and maintaining training programs, documentation libraries, and self-service resources to support DAM adoption across teams and partners
Curiosity and working familiarity with AI-assisted DAM capabilities (e.g., automated tagging, visual similarity, content classification, rights detection, AI enabled search)
Benefits
Medical
Dental
Vision
Basic life insurance
Paid vacation and sick time
Paid Parental Leave
Paid holidays
Floating holidays
Vacation days starting in their first year of employment depending on hire date
401k retirement plan (with company match and profit-sharing)
Discounted Employee Stock Purchase Plan
Company
Church & Dwight Co., Inc.
Church & Dwight is a world leader in household and personal care products.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Michael Read
EVP, President Consumer International & Specialty Products
Recent News
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2025-06-02
2025-05-23
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