Natera · 4 days ago
Associate Director / Director of Healthy Systems Marketing, Women's Health
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$168K/yr - $210K/yr
7+ years expNatera is a global leader in cell-free DNA testing, dedicated to oncology, women's health, and organ health. The Associate Director/Director of Health Systems Marketing, Women's Health will lead marketing strategy and execution to drive adoption of Natera’s genetic tests and patient education tools within complex health systems while collaborating with sales teams and cross-functional partners.
BiotechnologyGeneticsHealth DiagnosticsMedicalWomen's
Responsibilities
Lead top-down national marketing strategy and execution to promote the full Natera Women’s Health portfolio to Women’s Health service line leaders, OB chairs, MFM chairs, prenatal GC leaders, and heads of precision medicine within health systems
Develop portfolio-level and stakeholder-specific messaging (clinical, operational, economic, IT/EMR) that addresses the priorities of health-system decision makers including OB service-line leadership and executive leadership
Work with the Area Marketing team to build multi-channel campaigns to support health system pipeline progression and accelerate long sales cycles
Create pitch decks, business cases, financial models, and value frameworks tailored to a health system’s priorities
Partner with SAM team on RFPs and presentations for health systems decision makers
Build playbooks for SAM team
Collaborate with Product and Area Marketing, Product, UX, Patient Experience, Sales, Medical, and Leadership teams to understand customer needs and inform offerings
Partner with Sales Training to develop field training on health-system messaging, customer personas, and multi-stakeholder objection handling
Serve as the marketing point person for cross-functional health system initiatives
Conduct market research and analyze / synthesize data on health-system drivers, competitive landscape, and effectiveness of messaging to refine marketing strategy
Analyze performance of messaging, campaigns, pilots, and enablement tools to refine strategy
Effectively manage marketing projects, timelines, vendors and budget
Track and improve ROI for marketing programs
Qualification
Required
B.A. or B.S. degree required; MBA/Advanced degree preferred
Minimum 7 years of professional experience, ideally including: Healthcare product marketing or enterprise marketing, Healthcare management consulting (highly preferred), Strategic account marketing, Health-system engagement in life sciences, health tech, or diagnostics
Ability to create C-suite-ready pitch decks, strategic narratives, and value propositions
Comfort influencing multi-stakeholder decision-making groups (clinical, operations, finance)
Experience developing health economic messaging, business cases, and ROI frameworks
Strong analytical skills and financial modeling capability
Exceptional communication and presentation skills; executive presence
Ability to synthesize clinical and operational information into concise promotional and strategic materials
Skilled collaborator across cross-functional teams including Sales, Market Access, Medical, and Product
Excellent organization, project management, and attention to detail
Preferred
MBA/Advanced degree preferred
Healthcare management consulting (highly preferred)
Experience marketing or selling at a national level to health systems, IDNs, academic medical centers preferred
Familiarity with OB/GYN, maternal health, or genetic testing is a plus
Formal educational background or clinical experience in genetic counseling or medical genetics is a plus
Familiarity with digital marketing channels and tactics preferred
Benefits
Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
Free testing in addition to fertility care benefits
Pregnancy and baby bonding leave
401k benefits
Commuter benefits
Generous employee referral program
Company
Natera
Natera specializes in cell-free DNA testing to provide a more targeted interventions to oncology, women's health, and organ health.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.16BKey Investors
Sofinnova InvestmentsLightspeed Venture PartnersSequoia Capital
2023-09-07Post Ipo Equity· $250M
2022-11-15Post Ipo Equity· $400.05M
2022-03-16Post Ipo Equity· $5M
Leadership Team
Steve Chapman
CEO
Jonathan Sheena
Co-Founder, Board Member
Recent News
2026-01-22
Business Wire
2026-01-22
Company data provided by crunchbase