Morning Walk · 4 hours ago
Paid Social Specialist - Execution & Reporting (Contractor - Remote)
Morning Walk is a Performance Branding Company dedicated to creating healthy brand ecosystems. They are seeking a Paid Social Specialist to execute, optimize, and report on paid social campaigns across major platforms for a 12-week independent contractor engagement.
AdvertisingCRMMarketing
Responsibilities
Execute paid social campaign projects across Meta, TikTok, YouTube, Reddit, and Snapchat
Configure campaign projects in accordance with approved media plans, budgets, and objectives
Implement standard campaign components including targeting parameters, creative formats, tracking configurations, and QA validation
Manage optimization activities such as budget pacing, creative rotation, audience refinements, and frequency monitoring to support performance goals
Identify and resolve delivery, tracking, or platform-related issues as needed to maintain campaign performance
Monitor campaign performance against agreed-upon KPIs
Produce and deliver weekly and monthly performance reports using existing templates and benchmarks
Compile and validate data from platform dashboards, GA4, and Excel / Looker Studio
Surface performance trends, risks, or anomalies to key stakeholders in a timely manner
Coordinate with internal media stakeholders to ensure alignment during the coverage period
Participate in knowledge transfer at the start and conclusion of the engagement
Maintain documentation of campaign status, key insights, and open items to support transition at the end of the contract
Qualification
Required
Experience executing paid social campaigns across Meta, TikTok, YouTube, Reddit, and Snapchat
Ability to configure campaign projects in accordance with approved media plans, budgets, and objectives
Experience implementing standard campaign components including targeting parameters, creative formats, tracking configurations, and QA validation
Ability to manage optimization activities such as budget pacing, creative rotation, audience refinements, and frequency monitoring
Experience identifying and resolving delivery, tracking, or platform-related issues
Ability to monitor campaign performance against agreed-upon KPIs
Experience producing and delivering weekly and monthly performance reports using existing templates and benchmarks
Ability to compile and validate data from platform dashboards, GA4, and Excel / Looker Studio
Experience surfacing performance trends, risks, or anomalies to key stakeholders
Ability to coordinate with internal media stakeholders to ensure alignment
Experience participating in knowledge transfer at the start and conclusion of the engagement
Ability to maintain documentation of campaign status, key insights, and open items