Freedom Power · 23 hours ago
Lifecycle Marketing Manager
Austin, TX
Full-time
Onsite
Senior Level
6+ years expFreedom Solar Power is one of the largest and fastest-growing solar installation companies in the United States, dedicated to enabling customers to harness clean energy. The Lifecycle Marketing Manager will own the strategy, execution, and optimization of lifecycle and retention marketing, focusing on driving revenue growth and increasing Customer Lifetime Value through various channels.
Responsibilities
Systematically apply the fundamentals of lifecycle marketing, including:
Segmentation & Personalization: Go beyond "batch and blast." Build and manage sophisticated audience segments to deliver the right message to the right person at the right time
List Health & Deliverability: Actively monitor and manage list health, engagement metrics, and email deliverability
Customer Journey Mapping: Identify key moments in the customer journey (from prospect to loyal advocate) and build automated communications to support them
Compliance: Ensure all communications are fully compliant with CAN-SPAM, TCPA, and other relevant regulations
Own Channel Performance & Strategy:
Develop and execute the end-to-end strategy for all email and SMS campaigns (including automated, transactional, and promotional)
Own the reporting and analysis of all lifecycle campaigns. Track and report on key performance indicators (KPIs) such as open rate, click-through rate, conversion rate, list growth, revenue per recipient, and CLV
Deliver actionable insights and regular performance reports to leadership
Drive 2026 Key Initiatives:
Modernization Project: Partner with web and tech teams to modernize our website, email, and SMS platforms, pushing them toward a more seamless, e-commerce-like customer experience
Nurture Funnel Development: Design, build, and optimize automated email and SMS nurture funnels to convert leads and drive revenue, specifically focusing on: HVAC Memberships: Nurturing new and existing customers toward our recurring membership plans. Cross-Sell & Upsell: Identifying and executing campaigns to promote complementary services and increase share-of-wallet
Lead Funnel Optimization: Take ownership of the HVAC Online Quote & Scheduler lead funnel, developing communication streams that nurture prospects from initial interest to a booked appointment
Referral Program: Design, launch, and manage a new customer referral program to leverage our existing customer base for new growth
List Health & Unsubscribe: Proactively diagnose and fix our unsubscribe problem, implementing best-in-class strategies to manage list fatigue and re-engage dormant users
Continuous Testing & Optimization:
Lead a robust A/B testing roadmap across email and SMS
Continuously test variables such as subject lines, calls-to-action (CTAs), copy, design, send times, and audience segments to improve performance against baseline metrics
Qualification
Required
6+ years of hands-on experience in lifecycle, email, or retention marketing, developing strategies and campaigns that directly drive revenue and increase Customer Lifetime Value
Deep experience with a major ESP (Email Service Provider) or Marketing Automation platform (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, etc.)
Strong data and analytical skills: Ability to pull data, analyze campaign performance, and turn complex data into actionable insights
A/B Testing Expert: A strong understanding of A/B testing methodologies and how to derive statistically significant results
Hands-on experience with SMS marketing platforms and best practices
Problem-Solver: A proactive, 'get-it-done' attitude, especially in tackling complex challenges like list fatigue and data segmentation
Excellent communication and collaboration skills, with the ability to work cross-functionally
Preferred
Experience in the home services industry (HVAC, etc.) or a high-consideration B2C purchase
Basic HTML/CSS knowledge for email design
Direct experience building or managing a customer referral program
Benefits
Comprehensive Health Coverage (Medical, Dental, Vision)
100% Company-Sponsored Short-Term Disability
401(k) with employer matching
Employee Assistance Program
Generous Paid Time Off (Three weeks PTO + 8 paid holidays)
Company
Freedom Power
Freedom Power delivers heating & cooling, battery backup, solar power, and generator solutions for homes and businesses across the great state of Texas & Florida.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Bret Biggart
CEO
Andy Bergad
Chief Financial Officer
Recent News
2025-11-11
2025-05-27
Company data provided by crunchbase