Zeta Global · 14 hours ago
Director Product Management, GenAI & Applied Research
Zeta Global is the AI-Powered Marketing Cloud that utilizes advanced artificial intelligence to enhance marketing efficiency. The Director of Product Management, Research & GenAI will lead the transition from AI research to scalable production, collaborating with various teams to develop GenAI capabilities that boost marketer productivity and campaign performance.
AdvertisingAnalyticsInformation ServicesMarketing
Responsibilities
Anchor to Zeta’s strategy: Understand Zeta’s unique position and deliver AI products aligned with our mission that drive measurable value across Marketing & Advertising
R&D → Production: Lead 0to1 product development—from research concepts and internal prototypes to battletested, production grade products
Use case discovery & validation: Identify and evaluate GenAI opportunities across Zeta’s portfolio, shaping new user experiences and improving internal workflows and pipelines
Platform & infrastructure leadership: Partner with engineering to build robust, scalable GenAI capabilities (e.g., model inference, finetuning and adapters, evaluation/guardrails, prompt/orchestration services, data infrastructure, monitoring/telemetry)
External ecosystem leadership: Build relationships with startups, researchers, and innovators at the frontier of GenAI; define strategic paths for partnership, integration, or co-development
Evidence driven strategy: Incorporate data, user research, experimentation, and market analysis into product strategies and roadmaps; ruthlessly prioritize based on impact
Ship with excellence: Drive product development with engineers and designers while maintaining team health, clarity, and operational rigor
Cross functional leadership: Partner with design, security, legal, compliance, and GTM to align on requirements and guide products through key milestones
Continuous learning loops: Integrate usability studies, evaluator frameworks, A/B tests, and human in the loop systems to improve developer productivity and end-user satisfaction
Own outcomes: Define, instrument, and analyze KPIs that reflect product adoption, quality, safety, cost, and business impact
Qualification
Required
8+ years of experience shipping AI/ML or GenAI products from 0→1, ideally in enterprise SaaS or platform environments
Strong technical intuition across model behavior, data workflows, evaluation, and production constraints (latency, reliability, cost)
Fluency with GenAI and LLM paradigms (prompting, RAG, embeddings, adapters/finetuning, orchestration, guardrails, evaluators)
Proven ability to translate research into product requirements, roadmaps, and acceptance criteria
Excellent cross functional leadership across engineering, research, and design; strong written and verbal communication
Preferred
Domain expertise in MarTech/AdTech (audience, creative systems, experimentation, attribution/measurement)
Experience with enterprise AI safety, compliance, and privacy (PII handling, auditability, policy governance)
Familiarity with LLM evaluation (offline/online metrics, AB testing, human rating pipelines) and cost/latency optimization
Background in platform or ML infrastructure (APIs, microservices, observability, data platforms)
MS or PhD in Computer Science or related technical discipline
Benefits
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance
And more!!
Company
Zeta Global
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (17)
2023 (11)
2022 (6)
2021 (8)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$1.46BKey Investors
BofA Securities
2024-09-04Post Ipo Secondary· $105.26M
2024-09-04Post Ipo Equity· $204.94M
2024-09-03Post Ipo Debt· $550M
Leadership Team
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