ASM Global · 15 hours ago
Sales & Events Development Manager
Sanford Center - Bemidji, MN
Full-time
Onsite
Mid Level
$40K/yr - $50K/yr
3+ years expASM Global is a premier regional event facility offering spaces for various events. The Sales & Event Development Manager is responsible for driving revenue through event sales, vendor participation, and the development of new in-house events while managing vendor relations and logistics.
Entertainment
Responsibilities
Oversee planning, execution, and growth of all Sanford Center–initiated events
Manage vendor sales, booth assignments, registration processes, and assist with on-site coordination
Develop sponsorship packages and secure sponsorships for recurring and new home-grown events
Monitor event budgets, timelines, and operational needs
Analyze event performance and implement strategies for year-over-year growth
Conduct outbound sales outreach—phone calls, emails, and in-person visits—to promote The Sanford Center’s event capabilities
Build and maintain strong regional relationships with businesses, organizations, and event planners
Create customized proposals for meetings, training, conferences, expos, and trade shows
Identify and pursue new market segments and revenue opportunities
Research regional trends and identify opportunities for new in-house events
Develop event concepts, proposals, budgets, and revenue projections
Partner with internal teams in marketing, operations, and logistics
Build vendors and sponsor networks for future events
Work with operations, marketing, finance, and leadership teams
Communicate event needs and expectations clearly
Ensure a positive client experience from start to finish
Qualification
Required
3–5 years of experience in sales, event planning, hospitality, or venue management
Demonstrated success in outbound sales or sponsorship selling
Experience coordinating events or managing vendors
Strong presentation and communication skills
Self-starter with organizational strength and ability to multitask
Familiarity with CRM systems and office software
Comfortable with regional travel
Creative, entrepreneurial mindset
Preferred
High-energy, professional, and outgoing
Results driven with closing skills
Excellent customer service
Strong problem-solving abilities
Collaborative yet independent
Thrives in fast-paced environments
Passion for community engagement
Company
ASM Global
ASM Global is the world’s leading venue management company and producer of live event experiences.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bryce G. Townsend
Senior Vice President, Commercial Partnerships
Natalie Sharp
Vice President Commercial Partnership Activation
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