Hydration Room · 8 hours ago
Growth Marketing Manager
Irvine, CA
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $95K/yr
3+ years expHydration Room is a high-growth health and wellness company committed to redefining proactive healthcare. The Growth Marketing Manager will oversee paid media strategies, analyze performance metrics, and optimize marketing initiatives to drive growth and enhance patient experience.
Alternative MedicineHealth CareMedicalTherapeutics
Hiring Manager
Dr. Brett Florie
Responsibilities
Paid Media Strategy & Oversight
Own the end-to-end performance of paid media channels (e.g., paid search, paid social, display, video) across all markets
Act as the primary lead for external agency partners, ensuring strategy, execution, pacing, and optimization align with business goals
Oversee monthly paid media budget and optimize allocations based on performance and business priorities
Plan and execute seasonal, regional, and clinic-specific campaigns aligned with new openings and promotions
Attribution & Analytics
Monitor multi-touch journeys and provide actionable insights for growth optimization
Own and maintain a marketing performance scorecard, measuring results against defined KPIs (e.g., CAC, ROAS, CPL, conversion rates, revenue contribution)
Analyze performance at the channel, market, and campaign level, identifying trends, risks, and opportunities
Deliver clear, actionable performance reporting and insights to leadership
Establish benchmarks and performance standards for existing and new markets
Web Performance Optimization
Own marketing-related website performance, including traffic quality, conversion rates, funnel efficiency, and organic search performance, ensuring the site supports both paid and organic growth
Partner with internal teams or vendors to improve landing pages, conversion paths, and on-site experience
Use data and experimentation (A/B testing, CRO insights) to improve performance and booking conversion
Email & Lifecycle Performance
Oversee email performance as part of the broader growth funnel, including acquisition, engagement, and conversion metrics
Analyze performance and recommend optimization strategies based on data
Standards, Testing & Continuous Improvement
Define and enforce performance standards and best practices across channels and markets
Lead a test-and-learn roadmap, ensuring insights are documented and scaled
Continuously evaluate tools, platforms, and processes to improve efficiency and impact
Qualification
Required
3–7 years of experience in digital marketing or performance media, ideally in multi-location healthcare, wellness, or DTC retail
Proven ability to own targets and deliver results
Proven experience managing paid media agencies
Proven experience with on platform ad management and reporting including Meta, Google, reporting dashboards
Strong analytical skills with experience building and using performance scorecards and dashboards
Experience driving growth across multiple markets, including launching or scaling new markets
Deep understanding of paid media, web analytics, and conversion optimization
Comfortable working cross-functionally and presenting performance insights to senior stakeholders
Benefits
A fun, growing workplace where you can promote health and wellness in your community.
Direct impact on Hydration Room’s ability to grow and deliver accessible wellness care.
Opportunity to shape the recruiting function and eventually build/lead a high-performing hiring team.
Competitive pay and benefits, plus high visibility to executive leadership in a rapidly expanding wellness brand.
Career development opportunities.
Free IV/Injection perks program.
Vacation time.
Participation in a 401k program.
Employee Assistance Program.
Medical, dental, vision, paid life insurance, and voluntary benefits are available for all full time employees.
Company
Hydration Room
At Hydration Room®, a vitamin IV and injection therapy clinic, we support our patients’ health with nutrient solutions created by a physician and administered by professionally trained medical personnel.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dr. Brett Florie
Founder and CEO
Bryan Godber
Chief Operating Officer
Recent News
2025-07-22
Company data provided by crunchbase