One Park Financial · 1 day ago
Senior Manager of Lifecycle Marketing
Miami, FL
Full-time
Onsite
Mid, Senior Level
3+ years expOne Park Financial (OPF) is a fast-growing FinTech company headquartered in Coconut Grove, Florida, connecting small businesses with flexible financing options. The Senior Manager of Lifecycle Marketing will lead the development and execution of strategies to enhance Merchant engagement, driving renewal and loyalty while supporting overall company growth objectives.
Financial Services
Responsibilities
Develop and own the full lifecycle marketing strategy — from lead nurturing to Merchant retention and reactivation
Design and manage multi-channel programs (email, SMS, push, etc.) that deliver measurable business impact
Partner with Analytics to identify behavioral trends, segment audiences, and optimize engagement through data-driven insights
Lead the planning, testing, and optimization of automated journeys to enhance personalization and Merchant satisfaction
Collaborate with cross-functional partners (Sales, Product, Operations) to align lifecycle touchpoints with business goals
Manage and mentor team members to execute campaigns with excellence and consistency
Define, track, and report on KPIs including engagement, churn, LTV, and retention rates
Support the evaluation and enhancement of CRM and marketing automation tools
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
3+ years of experience in lifecycle, CRM, or retention marketing
Strong background in campaign strategy, audience segmentation, and communications
Experience using marketing automation and CRM systems (HubSpot, Salesforce, or similar)
Analytical thinker with a proven ability to interpret data and turn insights into actionable plans
Excellent communication, leadership, and cross-functional collaboration skills
Strong organizational skills with a focus on testing, optimization, and results
Passion for helping small business owners succeed
Benefits
Competitive salary
401(k) with company match
Health insurance
Dental & vision insurance
Life insurance
Paid time off
Office snacks
Monthly events
Awesome work environment
Company
One Park Financial
One Park Financial offers financial services that connect merchants with the most diverse and experienced private business lenders.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
John Powley
Chief Technology Officer
Douglas Pilzer III
Authorized Partner
Recent News
2025-09-19
Company data provided by crunchbase