ATUM · 3 hours ago
Marketing Specialist
Newark, CA
Full-time
Onsite
Entry, Mid Level
$75K/yr - $100K/yr
1+ years expATUM is a leading provider of contract research and development services for biologics drug discovery and development, headquartered in California. The Marketing Specialist will be responsible for developing and executing marketing programs to promote ATUM's innovative products and services, while also managing events, digital campaigns, and sales enablement activities.
BiotechnologyGeneticsGPSLife Science
Responsibilities
Events Planning and Execution: As part of ATUM’s outbound marketing activities you will own all elements of our conference and tradeshow calendar. This includes knowledge of tradeshow exhibition requirements and logistics, and a proactive approach to our key physical events
Digital Campaign Management: Plan, execute, and optimize multi-channel demand generation campaigns e.g., email marketing, paid search/SEM, social media, and digital advertising
Lead Nurturing: Develop and manage email marketing programs and workflows to nurture leads through the sales funnel, utilizing marketing automation tools e.g., HubSpot
Scientific Content Creation: support Marketing management to create compelling and scientifically accurate marketing materials. This includes website copy, blog posts, white papers, application notes, case studies, technical brochures, and presentations
Web Management: Manage day-to-day updates for the company website (atum.bio), ensuring content is current, SEO-optimized, and reflects current strategic priorities
Product Launches: Support the go-to-market strategy and execution for new product and service launches, including positioning, messaging, and asset creation
Sales Collateral: support Marketing management to create high-impact sales tools, presentations, and training materials that equip the technical sales team to clearly articulate ATUM's competitive advantage
Performance Metrics: Monitor, track, and analyze key marketing campaign performance metrics (KPIs) and website analytics to provide actionable insights and recommendations for optimization e.g., using Google Analytics, HubSpot
Qualification
Required
Experience managing tradeshows and scientific events
1-3 years of hands-on experience in a marketing role within the biotech, life sciences, reagents, or tools industry
Education: Bachelor's degree in Life Sciences (e.g., Biology, Biochemistry, Biotechnology), Marketing, or a related technical field. A Master's degree is a plus
Digital Proficiency: Strong working knowledge of digital marketing tools and platforms, including marketing automation, CRM (e.g., HubSpot), and web analytics (e.g., Google Analytics)
Scientific Literacy: Proven ability to understand and effectively market complex scientific concepts, especially in areas like gene synthesis, protein engineering, molecular biology, or cell line development
Familiarity with graphics programs such as Canva and Adobe Illustrator
Familiarity with AI-driven efficiency tools e.g., Gemini
Communication: Exceptional written and verbal communication skills
Location: Must be based in the San Francisco Bay Area and able to commute to the Newark, CA headquarters
Preferred
Experience in B2B marketing targeting academic, pharmaceutical, or industrial life science researchers
Familiarity with the applications of machine learning (AI/ML) in synthetic biology and protein design
Benefits
Be part of the next gen biotech revolution
Excellent growth opportunities
Great Compensation & benefits package
Company
ATUM
ATUM is a biotechnology company that provides tools for the life sciences.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Elaina ten Bosch
Chief Operating Officer
Recent News
2025-12-02
2025-09-29
Company data provided by crunchbase