Bright Horizons · 5 days ago
Director, Enrollment Marketing
Newton Centre, MA
Full-time
Hybrid
Director/Executive
$131K/yr - $150K/yr
7+ years expBright Horizons is a leading education and care company that partners with employers to provide high-quality child care, elder care, and educational support. The Director of Enrollment Marketing will enhance the family-first focus of the enrollment team, drive operational excellence, and ensure high performance through strategic leadership and process optimization.
E-LearningEdTechEducationHealth Care
No H1B
Responsibilities
Direct and align efforts of Enrollment Managers and Team Leads to meet departmental objectives and organizational priorities
Serve as a key partner to Marketing Operations and Operations leadership to ensure enrollment strategies are executed effectively
Work closely with Division Vice Presidents, Product, Client Relations, Family Concierge, and other cross functional partners to align enrollment goals and efforts with broader organizational initiatives
Develop and implement strategies to improve conversion rates from inquiry to enrollment
Develop initiatives to create an above-and-beyond family enrollment experience
Collaborate with cross-functional teams to streamline workflows and enhance efficiency
Mentor and coach Team Leads and Managers, fostering professional growth and accountability
Support the continued development of the Enrollment Support Specialist role
Conduct regular performance reviews and implement structured feedback processes
Lead communication strategies to ensure clarity of priorities, goals, and expectations across the enrollment team
Develop ongoing training programs and resources to support the team’s family-first strategy
Create standard protocols to monitor KPIs and analyze data from systems such as D365 and Qlik to identify trends and improvement opportunities
Conduct audits and assessments to identify process gaps and drive innovation in enrollment practices
Ensure effective use of CRM and enrollment systems
Partner with product teams to prioritize system enhancements and develop roll out plans to ensure successful adoption
Implement predictable and transparent process for team goal progress for all key operational metrics
Deliver data-driven insights and recommendations to senior leadership to optimize enrollment strategies and resource allocation
Qualification
Required
Bachelor's Degree in Marketing, Business Administration, communications, or a related field
7 years experience in marketing, sales, or customer engagement
5 years experience with a proven track record of identifying and executing new businesses
Preferred
Strategic thinker combined with a relentless focus on creative problem solving and excellence
Proven ability to run complex processes, navigate organizations, and lead meetings / quarterly business reviews effectively and efficiently
Excellent communication, presentation, and relationship-building skills; able to engage with all levels of an organization
Is proactive with strong organizational skills
Ability to thrive in a fast-paced environment
Excellent analytical and quantitative skills
Benefits
Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family
Company
Bright Horizons
Bright Horizons provides education and child care to fit the way people learn, live and work today.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.43B2025-08-21Post Ipo Debt· $450M
2018-03-26Post Ipo Secondary· $390.88M
2017-11-09Post Ipo Secondary· $262.5M
Leadership Team
Kara Conley
Vice President, Care Delivery
Recent News
2025-11-12
Business Wire
2025-11-05
MarketScreener
2025-10-31
Company data provided by crunchbase