AmeriPharma · 18 hours ago
Sr. Paid Social Specialist
Laguna Hills, CA
Full-time
Onsite
Senior Level
7+ years expAmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute to our joint success on a daily basis. They are seeking a highly skilled Senior Paid Social Specialist to develop, manage, and optimize paid social campaigns across various platforms, driving lead generation and patient acquisition through a full-funnel strategy and performance analysis.
Health CarePharmaceutical
No H1B
Responsibilities
Plan, launch, and optimize paid campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Reddit, X, and more
Design and manage full-funnel strategies to drive qualified traffic and lead generation
Build and refine custom audiences, lookalikes, and retargeting segments across platforms
Partner with creative teams to produce high-performing social ads, including UGC and video content
Monitor campaign pacing and budget allocations to meet CPA and ROAS targets
Conduct A/B and multivariate testing across copy, creative, bidding strategies, and placements
Analyze campaign data across GA4, Looker Studio, and other platform reporting tools to inform decisions
Translate performance data into clear, actionable insights and reports for stakeholders
Stay current with platform changes, algorithm updates, and social advertising best practices
Ensure compliance with HIPAA and other regulatory guidelines in campaign execution
Qualification
Required
7+ years of hands-on experience managing paid social campaigns, with advanced knowledge of Meta Ads Manager
Meta Media Buying Professional Certification
Demonstrated experience managing TikTok Ads and familiarity with creative trends on emerging platforms
Proven success driving lead generation and achieving performance targets such as CPL, ROAS, and CAC
Strong command of audience targeting strategies, bidding models, and campaign structure
Experience integrating CRM data for attribution and lead quality tracking
Proficiency in GTM setup, event tracking, and conversion API integrations
Highly detail-oriented with strong problem-solving and optimization skills
Excellent collaboration and communication skills across creative and technical teams
Familiarity with regulatory and compliance requirements in healthcare or other regulated industries
Bachelor's degree in Marketing, Communications, Business, or a related field
Demonstrated experience managing and scaling full-funnel paid social campaigns
Experience working independently and managing multiple campaigns simultaneously
Comfortable developing creative briefs and partnering with design/content teams on campaign assets
Experience with campaign tracking and performance reporting in healthcare or similar fields
Preferred
Skilled in analyzing campaign performance data using GA4, Looker Studio, and platform-specific tools
Experience working with HIPAA-compliant marketing systems and tools
Exposure to influencer marketing or user-generated content campaigns
Benefits
Full benefits package including medical, dental, vision, life that fits your lifestyle and goals
Great pay and general compensation structures
Employee assistance program to assist with mental health, legal questions, financial counseling etc.
Comprehensive PTO and sick leave options
401k program
Plenty of opportunities for growth and advancement
Company sponsored outings and team-building events
Casual Fridays
Company
AmeriPharma
AmeriPharma has proven its dependability, commitment to improving lives, successful care optimization processes, & its ability to address.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Andrew Allen Harper
COO
Company data provided by crunchbase