JOEYCO · 15 hours ago
Manager, Retention & Affiliate Marketing
United States
Full-time
Remote
Mid, Senior Level
4+ years expJOEYCO is seeking a Manager, Retention & Affiliate Marketing to enhance customer retention and drive affiliate-led revenue. This role focuses on executing lifecycle programs and managing performance partnerships to achieve measurable business outcomes.
Tobacco
Responsibilities
Increase subscriber retention and repeat purchase behavior
Reduce churn and improve customer lifetime value
Build scalable, compliant lifecycle programs across email and SMS
Scale affiliate-driven revenue in a compliant, brand-safe way
Build a credible, performance-driven creator and partner ecosystem
Ensure affiliate programs are structured, measurable, and repeatable
Develop and execute lifecycle strategy across email and SMS
Design, launch, and optimize automated flows:
Onboarding / welcome
Replenishment and reorder
Churn prevention
Win-back and reactivation
Segment customers by lifecycle stage and behavior (new, active, churned, high-value)
Build and test subscription incentive models (e.g., multi-month rewards, limited drops)
Partner with Paid and Creative teams to ensure message, offer, and timing consistency
Report retention performance and lifecycle health on a monthly basis
Own affiliate operations through Refersion
Recruit, onboard, and manage affiliates across lifestyle, community, and performance segments
Design and maintain structured commission tiers (e.g., 16–20% based on performance)
Launch and manage affiliate communications:
Partner newsletters
Content and creative toolkits
Performance and payout updates
Collaborate with Creative and Brand teams on seeding and performance-oriented co-branded campaigns
Track attribution windows (30–90 days), payouts, and partner-level performance
Monitor compliance and enforce FTC and category-specific guidelines
Audit existing lifecycle flows and churn touchpoints
Launch foundational automations (welcome, reorder, win-back)
Build a Retention Dashboard tracking LTV, churn, and subscription MRR
Audit and standardize affiliate structure, tracking, and payouts
Recruit 25–50 high-quality affiliates across relevant verticals
Launch performance-tier incentives and monthly partner updates
Qualification
Required
4-6 years of experience in retention, lifecycle, affiliate, or performance marketing
Proven success building lifecycle programs that drive repeat purchase and LTV
Hands-on experience managing affiliate or creator programs with performance accountability
Strong analytical mindset with comfort in dashboards, cohort analysis, and testing
Excellent collaborator with Paid, Creative, and Brand teams
Comfortable operating in fast-moving, compliance-aware environments
Preferred
Experience in CPG, wellness, nicotine, or other regulated categories strongly preferred
Company
JOEYCO
We are JOEYCO. The team behind JOEY — researchers, operators and compliance experts with deep roots in regulated industries.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase