Canvas Worldwide · 3 hours ago
Director, Local TV/Radio Media Buying
Chicago, Illinois
Full-time
Hybrid
Director/Executive
$125K/yr - $135K/yr
15+ years expCanvas Worldwide is seeking a Director to supervise and manage local media buying activities for their clients. The role involves overseeing the local investment staff, developing strategic media buying strategies, and ensuring effective communication between buyers and vendors.
AdvertisingBrand MarketingMarketing
Responsibilities
Oversee all local investment and maintenance for respective accounts
Work closely with planning team to develop ideas and buying strategies to meet client needs
Assess vendor proposals and provide POV’s
Establish day-to-day workload, timelines, and procedures for buying staff
Ensure that all account maintenance functions are performed accurately and on a timely basis
Check buys for strategy and guideline compliance
Issue buys to client and strategy teams
Maintain accurate account of buys, budgets, revision, credits
Performance Tracking of accounts while buys are on air
Manage and monitor clearance of discrepancies and timely payments by the group on a timely basis
Oversee final posts, rationale to client
CPM development
Team Leadership - Interview, train, review, and mentor staff
Develop market conditions and advise supervisors of any relevant market changes
Build and maintain strong relationships with TV and radio stations, leveraging these partnerships to negotiate favorable terms and secure added value for clients
Keep abreast of recent technologies, audience measurement tools, and media buying software to enhance efficiency and effectiveness in TV and radio media buying
Qualification
Required
Deep understanding of television and radio advertising landscape, including networks, stations, formats, and audience measurement tools
Strong negotiation skills with a track record of securing competitive rates and added value opportunities with the ability to analyze data and make data-driven decisions
Be able to think beyond the buy specs and make recommendations to the planning staff as well as solutions to the buyers
Detail Oriented with strong problem-solving skills
Excellent communication and people skills to collaborate effectively with vendors and internal teams
Strong organizational and time management abilities to manage multiple projects and deadlines simultaneously
Problem solver
Ability to manage people of varying levels of expertise and provide guidance, support, and supervision to media buyers and coordinators. Foster a collaborative and efficient work environment
Manager who can build rapport and relationships with clients and co-workers as well as within the broadcast community
Handle pressure and deadlines well
Bachelor's degree
Proven experience (15+ years in traditional media buying, specifically focused on TV and radio)
Proficient in media buying software/tools – preferably Media Ocean experience
Working Knowledge of Excel, Work and Power Point
Company
Canvas Worldwide
Canvas Worldwide is a full-service agency that provides its clients with a holistic approach to all their branding and marketing needs.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Greg Johns
EVP, Chief Product Officer
Recent News
2025-10-09
2025-09-25
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