BRMi · 16 hours ago
Member Communication Orchestration Analyst
BRMi is seeking a Member Communication Orchestration Analyst to support the development and execution of targeting strategies and marketing campaigns. The role involves managing campaign operations, optimizing member communications, and collaborating with cross-functional teams to enhance member experience and achieve business outcomes.
ConsultingInformation ServicesProfessional ServicesSoftware
Responsibilities
Support the development and execution of Next Best Action strategies using Pega Customer Decision Hub (CDH)
Translate marketing requirements into CDH interaction strategies, targeting criteria, and personalization logic
Assist with coordinating and optimizing member communications across inbound and outbound channels
Create and refine user stories and documentation to support next best action implementations
Run simulations and perform basic analysis of decisioning results to evaluate performance and business impact
Troubleshoot routine Pega CDH issues and collaborate with technical teams to resolve integration or data concerns
Manage multiple marketing tasks and deliverables to ensure timely execution of initiatives
Perform other duties as assigned
Qualification
Required
Working knowledge of Pega CDH, Salesforce Marketing Cloud, or similar ESP/decisioning technology platforms
Experience collaborating with cross functional technical and business teams
Ability to quickly learn new concepts, tools, and technologies related to marketing decisioning and analytics
Familiarity with marketing campaign processes, data analysis, and lifecycle management
Experience with analytics tools or data platforms (e.g., SQL, Databricks, Tableau, Power BI)
Strong analytical, problem solving, and communication skills
Bachelor's degree in Marketing, Business, or equivalent experience
BRMi will not sponsor applicants for work visas for this position
This is a W2 opportunity only
Benefits
Comprehensive Medical, Dental, and Vision Insurance
Employer-Paid Life Insurance
Employer-Paid Short-Term and Long-Term Disability Insurance
401(k)
Paid Time Off (PTO) that includes Vacation Leave, Sick Leave, and 11 Paid Holidays
Educational Assistance