Quility Insurance · 1 day ago
Social and Paid Media Specialist
United States
Full-time
Onsite
Mid Level
$52K/yr - $56K/yr
3+ years expQuility is a modern Insurtech company transforming how life insurance and financial wellness solutions are designed and delivered. The Social and Paid Media Specialist is responsible for creating, executing, and optimizing social media campaigns to enhance brand awareness and support marketing goals, while collaborating with cross-functional teams to develop compelling content and insights.
Financial ServicesInsuranceLife Insurance
Responsibilities
Create and deploy organic and paid social media campaigns in support of the Quility brand. Accounts include: Instagram, Facebook and LinkedIn. Functions include but are not limited to: scheduling, community management, execution of strategy, asset creation and providing recommendations for social improvements and optimizations
Own and spearhead paid media efforts with a focus on brand awareness and top-of-the-funnel marketing initiatives. Responsibilities include content and campaign ideation and creation, beginning with copywriting and flowing through team members in creative services for design and AV support. Set up, own and report on all campaigns running in Meta and Google and provide recommendations to the larger marketing team for improvements and optimizations for the Quility brand
Working knowledge and experience with platforms like Instagram, Facebook, LinkedIn, Meta Business Suite, Google Ads, SEMRush, Falcon.io, HubSpot and Atlassian applications (Jira, Confluence)
Utilize internal data, campaign insights and industry trends to update critical internal marketing documents such as buyer personas, audience reporting and more
Support team members in the creation and ideation of brand and product awareness content, including videos and sales collateral (as needed)
Responsible for brand partnership and awards research, outreach, planning and content creation
Contribute to internal media team strategies and efforts to achieve greater share of voice and increase brand and product awareness for all Quility brands
Knowledge on all digital insurance products and Quility platforms – understanding how they function and their value/purpose to the company
Collaborate with product office, distribution marketing and marketing operations teams to create marketing strategies and nurturing programs that increase market awareness and demand for proprietary products and Quility platforms
Create and evolve audience personas based on data and learnings
Support go-to-market launch plans as assigned by Director of Marketing
Responsible for business-as-usual upkeep of social asset library
Liaison and resource for brand marketing with other teams – distribution marketing, marketing operations, SEO and content, agent activation, training, sales/distribution, dev, product teams and creative teams (graphic design & AV)
Qualification
Required
Bachelor's Degree or combination of experience and education
3+ years of hands-on experience managing organic and paid social media campaigns for a brand or organization
Demonstrated experience managing social platforms such as Instagram, Facebook, and LinkedIn, including scheduling, community management, and content execution
Hands-on experience setting up, managing, and reporting on paid campaigns using platforms such as Meta Ads and Google Ads
Strong understanding of social media performance metrics and ability to analyze campaign data to inform optimizations and recommendations
Experience collaborating with cross-functional teams including creative, product, marketing operations, and distribution or sales teams
Strong organizational and communication skills, with the ability to manage multiple projects and stakeholders simultaneously
Company
Quility Insurance
US Fintech's InsurTech of the Year award winner.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
F&G Annuities & Life
2023-08-10Corporate Round
Leadership Team
Brandon Ellison
Co-Founder/CEO
B
Brian Pope
Executive chairman
Recent News
2025-08-07
Company data provided by crunchbase