API - American Petroleum Institute · 6 hours ago
Manager, Digital Communications
Washington, DC
Full-time
Hybrid
Mid, Senior Level
$94K/yr - $127K/yr
5+ years expAPI - American Petroleum Institute is seeking a Digital Communications Manager to enhance the digital presence of the U.S. oil and natural gas industry. The role involves leading digital strategies, managing digital platforms, and collaborating across various teams to support advocacy campaigns and strengthen API's thought leadership.
Oil & Energy
Responsibilities
Lead the development and execution of comprehensive social media strategies that support API’s cross-channel organic communication efforts and align with external messaging
Own and manage API’s digital platforms, including social media channels and owned media, with clear accountability for performance, consistency and quality
Shape and execute API’s digital video strategy, identifying opportunities to elevate executive thought leadership, explain complex policy issues, and extend the lifecycle of earned media and advocacy campaigns across platforms
Partner closely with the media relations and rapid response team to extend earned media narratives, reinforce key messages in real time, and ensure coordination between digital and traditional media
Write and edit clear, compelling, on-brand copy across platforms; collaborate with creative services to produce high-impact visual, video, and multimedia content for Instagram, X (formerly Twitter), Facebook, LinkedIn, YouTube and emerging channels
Develop and maintain integrated digital content calendars supporting press engagement, executive visibility, rapid response and issue-based campaigns
Design and implement social listening and monitoring strategies to identify emerging narratives, policy debates and reputational risks affecting the industry
Oversee content quality and accuracy on API’s website to ensure timely, engaging and stakeholder-focused communication
Identify and deploy innovative digital tactics and formats to modernize storytelling and strengthen API’s thought leadership online
Collaborate with communication and public affairs leads to align digital strategy with the broader media and messaging ecosystem
Drive meaningful engagement with priority audiences, including media, policymakers, influencers, member companies and industry stakeholders
Evaluate emerging platforms, tools, and technologies to inform long-term digital strategy and expand API’s digital footprint
Analyze performance metrics and KPIs to optimize content, refine strategy, and demonstrate impact against organizational goals
Ensure all organic digital content is current, action-oriented, informative, and aligned with API’s voice and advocacy objectives
Prepare and deliver strategic briefings and presentations to senior leadership and internal stakeholders to align teams and demonstrate digital impact
Qualification
Required
Requires 5-7 years of experience in a similar role and subject matter expertise
Bachelor's degree in relevant area, or other related field equivalent work experience
Minimum 5+ years of digital communications experience including at least 2 years in a social media role
Short-form video production knowledge and experience a plus
Familiarity with analytics tools (e.g., Meta Business Suite, Google Analytics, others)
Degree in journalism, communications, or other relevant field
Creative thinker with an eye for design and familiarity with creative platforms (Adobe, video editing, etc)
Outstanding writing/editing skills with excellent attention to detail
Strong knowledge of AP style
Ability to collaborate effectively across a large organization
Working knowledge of policy issues, Congress, the Executive Branch, and political debate
Talent for distilling complex issues into understandable, relevant messages
Ability to perform in a fast work environment and multi-task multiple projects and initiatives under tight deadlines
Benefits
API offers a comprehensive benefits package for our employees and their families.
Company
API - American Petroleum Institute
API represents all segments of America’s natural gas and oil industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mike Sommers
President and CEO
Courtney Vessels, SHRM-CP
Human Resources Business Partner
Recent News
2024-02-19
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