Armanino · 1 day ago
CFOA Marketing Manager
Denver, Colorado
Full-time
Onsite
Mid, Senior Level
$95K/yr - $140K/yr
5+ years expArmanino is among the top 20 largest accounting and consulting firms in the nation, offering a unique work environment that integrates personal passions with professional growth. The CFOA Marketing Manager will be responsible for driving growth for Armanino’s Corporate Finance & Advisory service line through strategic marketing initiatives, campaign management, and collaboration with practice leadership.
AccountingAssociationCommunitiesConsultingFinanceFood and BeverageInformation TechnologyWine And Spirits
Responsibilities
Lead execution of the Advisory team strategic marketing plan, ensuring alignment with broader firm GTM objectives and business priorities
Serve as the primary marketing advisor to Advisory Partners and Directors, shaping messaging, visibility strategies, industry positioning and growth motions
Evaluate market opportunities across priority industries such as Technology, Manufacturing, Healthcare, Private Equity, Real Estate and tailor campaigns accordingly. As well as collaborating with other service line areas in the firm such as Tax, Technology Consulting and Outsourcing
Build and manage integrated, multi‑channel campaigns—including, but not limited to nurture streams, digital and events—to generate awareness, MQLs, and revenue impact
Develop and drive the full lifecycle of campaign development: strategy, messaging, content, execution, optimization, and reporting
Partner with Marketing Leaders, SDRs, Partners, Service Area Leaders and BD teams to support pipeline acceleration and strengthen conversion paths
Produce and oversee development of high‑value content (thought leadership, case studies, videos, infographics, industry pieces) in collaboration with Subject Matter Experts (SMEs) and the creative team
Oversee and manage web content updates for CFOA service pages, ensuring accuracy, SEO alignment and cohesive positioning
Maintain Armanino brand, voice, and quality standards across all content, partnering closely with design, content, and digital teams
Take ownership, lead planning and execution of CFOA conferences, sponsorships, industry events, and referral luncheons/happy hours/diners, ensuring strategic alignment and measurable ROI
Oversee event workflows, pre‑event communications, SME enablement, and post‑event follow‑up
Participate in pipeline meetings, forecast reviews, and practice leadership discussions, providing marketing insight and driving accountability to growth goals
Manage communications and alignment with multiple stakeholders across CFOA, Marketing, Digital, BD, and the Executive team
Use Adobe Workfront, CRM, and marketing systems to manage timelines, workflows, reporting, campaign assets, and cross‑functional deliverables
Coordinate and optimize marketing budgets across campaigns and events, tracking spends and performance with rigor
Define KPIs for all marketing initiatives and report performance regularly to CFOA leaders and the Marketing Director
Apply test‑and‑learn methodologies to enhance campaign performance, content effectiveness, and targeting sophistication
Qualification
Required
Minimum 5 years of B2B marketing experience, ideally in professional services, consulting, corporate finance, or related industries
Proven success managing complex, multi‑channel marketing programs with measurable pipeline impact
Strong stakeholder management experience, including direct engagement with Partners, Directors, and SMEs
Excellent writing, messaging, and communication skills
Proficiency with marketing systems such as CRM tools, project management, analytics platforms
Preferred
Bachelor's degree in marketing, communications, or a related field (or related experience) preferred
Benefits
Medical, dental, vision
Generous PTO plan and paid sick time
Flexible work arrangements
401K with Profit Sharing
Wellness program
Generous parental leave
11 paid holidays
Company
Armanino
Armanino LLP is an accounting and consulting firm that provides a complete array of traditional and non-traditional services.
1001-5000 employees
H1B Sponsorship
Armanino has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (17)
2023 (12)
2022 (26)
2021 (28)
2020 (25)
Funding
Current Stage
Late StageLeadership Team
Matt Armanino
CEO & Managing Partner
Ajay Mesuria, MBA, CPA
Senior Director - CFO Advisory Services
Recent News
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