Cochener Garvey Capital Partners, Inc. · 1 day ago
Marketing Director
Wichita, KS
Full-time
Onsite
Director/Executive
8+ years expCochener Garvey Capital Partners, Inc. is a company focused on transforming business systems used to facilitate patient care. They are seeking a Marketing Director to lead the strategy, development, and management of a multi-channel marketing plan, while also bridging communication between Sales, Support, and Marketing to support growth and innovation.
Impact InvestingManagement Consulting
Responsibilities
Category & Positioning leadership
Craft persona-driven positioning
Voice to enhance keycentrix visibility and credibility
Articulate a clear differentiated positioning across segments
Storytelling and Thought leadership
Translate product capabilities into customer centric stories
Represent in pharmacy ecosystem conferences, thought leadership events etc
GTM Strategy & Execution
Lead new product launches and manage commercialization process
Content Development & Sales Enablement
Create comprehensive solution briefs, ROIs, case studies, digital campaigns, and sales enablement material
Manage marketing calendar
Market Intelligence & Insights
Conduct detailed market, customer, and competitor research
Performance Metrics & Optimization
Establish KPIs and develop analytics, behavioral data, and campaign metrics to optimize strategies
Qualification
Required
8+ years of successful experience in multi-channel marketing, program leadership, and measurable results delivery — ideally within healthcare, pharmacy operations, SaaS, or related technology markets
Expert skills in implementing and working with communication automations, the latest marketing trends and technologies, and managing integrated multi-tiered marketing efforts
Proven ability to be an innovative, creative, proactive and self-directed team player who works in a fast-paced environment and meets deadlines
In-depth knowledge in effective use of social media platforms, earned advertising, analytics, tag management, ad management, a variety of CMS, Adobe Creative Suite, and Microsoft Office
Excellent written, verbal and visual communication skills including ability to compose and curate content, design graphics, write and edit compelling stories, draft statements of work, develop RFPs, manage bids, place media
Ability to communicate effectively; both oral and written
Able to work with diverse groups of people with a service-oriented approach
Ability to simultaneously manage multiple priorities/projects
Able to travel to customer sites and industry events
Experience in marketing planning, strategy and workflows, business process design, behavioral marketing, and data mining and competitor & buyer analysis
Bachelors degree in Marketing or related field
Preferred
Wordpress experience
Pharmacist with demonstrated marketing or industry engagement experience
MBA with a concentration in marketing, healthcare, or product commercialization
Company
Cochener Garvey Capital Partners, Inc.
Cochener Garvey Capital Partners is a 65 year old firm that has transformed from a holding company to a private equity investment model focused on middle market enterprises.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Business Journals
2023-02-12
Company data provided by crunchbase