Power Drives Inc. · 15 hours ago
MARKETING SPECIALIST
Buffalo, NY
Full-time
Onsite
Entry, Mid Level
$53K/yr - $65K/yr
2+ years expPower Drives, Inc. is a Buffalo‑based manufacturer specializing in custom‑engineered hose, tube, and fluid conveyance systems. The Marketing Specialist supports brand presence and customer engagement through vendor management and CRM administration, focusing on cross-functional alignment rather than hands-on campaign execution.
Industrial Automation
Responsibilities
Vendor & Campaign Coordination
Act as the main contact for marketing agencies and vendors
Oversee timelines, deliverables, and approvals for outsourced campaigns
Ensure vendors receive required assets and direction
Review vendor performance and campaign reporting
Align vendor activities with business objectives
Serve as the primary administrator for the company CRM
Maintain data quality, segmentation, and list hygiene
Build and manage dashboards, reports, and workflows
Train internal users and resolve CRM issues
Partner with IT or CRM consultants on system improvements
Draft briefs, review content, and ensure brand consistency
Manage content calendars and coordinate stakeholder approvals
Maintain organized libraries of marketing assets and brand guidelines
Monitor website content and coordinate updates
Support SEO and analytics by gathering data and sharing insights
Track performance across channels and prepare leadership reports
Conduct competitive and customer research
Provide insights to guide vendor strategy and internal decisions
Coordinate communication across marketing, sales, product, and leadership
Manage project timelines, updates, and documentation
Support budget tracking and vendor invoicing
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
2–5 years of experience in marketing or CRM-related roles
Experience with CRM platforms (e.g., HubSpot, Salesforce, Zoho)
Strong organizational, communication, and project management skills
Ability to analyze data and provide actionable insights
Skilled in managing multiple vendors and internal stakeholders
CRM administration
Vendor and project coordination
Analytical thinking
Clear communication
Attention to detail
Cross-functional collaboration
Company
Power Drives Inc.
Founded in 1946, Power Drives, Inc. (PDI) designs, manufactures and distributes pneumatic and hydraulic components, assemblies and systems.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase