Palmetto · 8 hours ago
Senior Marketing Manager
1616 Camden Rd Charlotte, NC 28203
Full-time
Onsite
Senior Level
5+ years expPalmetto is a leading clean tech company on a mission to accelerate the transition to a clean energy future. They are seeking a Senior Marketing Manager to drive business unit growth, focusing on HVAC / Comfort Plan, while serving as a product marketing partner to General Managers.
Clean EnergyCleanTechConsumer SoftwareEnergySoftware
Responsibilities
Own growth strategy and execution for HVAC / Comfort Plan, from awareness through conversion and retention
Develop and run channel-specific growth programs (paid, owned, partnerships, lifecycle, affiliate, field, etc.)
Partner with Data & Analytics to define success metrics, dashboards, CAC/LTV models, and test-and-learn roadmaps
Continuously identify growth bottlenecks and opportunities across the funnel — and fix them
Build repeatable playbooks that can scale across additional product lines (storage, backup, future energy services)
Serve as the embedded marketing partner for Business Unit GMs
Translate product features into clear customer value propositions, messaging, and positioning
Support product launches with GTM plans, briefs, and cross-functional coordination
Help GMs articulate their narrative for internal alignment, sales enablement, and external storytelling
Bring customer insights and market signals back into product and pricing decisions
Develop messaging, decks, one-pagers, and tools that help sales teams clearly explain value and close faster
Collaborate with RevOps and Sales leaders to align incentives, offers, and messaging
Identify opportunities to improve attach rates, expansion, and cross-sell across Palmetto’s platform
Manage agency and vendor partners as needed
Bring structure, prioritization, and clarity to fast-moving growth initiatives
Help define what “great” looks like for growth marketing at Palmetto as we scale
Qualification
Required
5-8+ years in growth marketing, product marketing, or GTM roles
Proven experience driving growth for B2C or B2B2C products, ideally in subscription, marketplace, fintech, proptech, or climate/energy
Hands-on experience owning metrics, not just strategy: building plans, writing briefs, working closely with creative, and analyzing performance
Experience partnering closely with product leaders or GMs
Strong growth instincts with a data-driven, experimental mindset
Comfortable moving between strategy and execution
Able to influence without authority and thrive in cross-functional environments
Clear, compelling communicator- written and verbal
Excited by complexity, ambiguity, and building something new
Preferred
Experience in HVAC, home services, energy, or consumer finance
Familiarity with lifecycle marketing, subscriptions, or leasing models
Experience supporting multi-product portfolios or marketplaces
Benefits
Unlimited PTO
Medical, dental, and vision coverage
Paid parental leave
Retirement plans
More
Company
Palmetto
Palmetto accelerates the clean energy transition with software and financial services that make home electrification easy.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$2.25BKey Investors
TPG Rise Climate FundSocial CapitalJP Morgan
2025-10-06Debt Financing· $420M
2025-01-17Debt Financing· $1.2B
2023-03-06Private Equity· $150M
Leadership Team
Shane Battier
Chief Culture Advisor
Recent News
altenergymag.com
2026-01-16
Company data provided by crunchbase