AmeriPharma · 21 hours ago
Senior Paid Search Specialist
Laguna Hills, CA
Full-time
Onsite
Senior Level
7+ years expAmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute to our joint success on a daily basis. They are seeking a results-driven Google Ads Specialist to strategize, execute, and optimize paid media campaigns across Google, Bing, and YouTube Ads. This role requires deep expertise in search, display, and video advertising and will play a critical role in driving qualified traffic, increasing conversions, and delivering measurable ROI for the business.
Health CarePharmaceutical
Responsibilities
Plan, launch, and manage paid search and video campaigns across Google Search, YouTube, and Bing Ads (Microsoft Advertising)
Design full-funnel PPC strategies aligned with brand goals, targeting criteria, budget allocation, and performance benchmarks
Conduct in-depth keyword research and audience targeting to maximize reach, relevance, and efficiency
Write compelling ad copy for search and display ads, and collaborate with the creative team to produce high-performing YouTube ad content
Monitor budgets and campaign pacing to ensure efficient spend and maximize return on ad spend (ROAS)
Analyze KPIs including CTR, CPC, CPA, conversion rates, and video performance using GA4, Looker Studio, and native ad platforms
Continuously test ad variations, landing pages, bidding strategies, and targeting to improve performance and reduce acquisition costs
Monitor competitor activity and stay up to date with platform changes, trends, and new advertising tools
Deliver clear, actionable reports on campaign performance to stakeholders on a weekly and monthly basis
Qualification
Required
7+ Years proven experience managing Google Ads campaigns with a focus on paid search
Google Ads certifications (e.g., Google Ads Search Certification)
Deep knowledge of GA4
In-depth knowledge of Google Ads platform, including setup, keyword research, ad creation, and bid management
Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics)
Attention to detail, data-driven decision-making, and optimization skills
Familiarity with A/B testing and conversion rate optimization (CRO)
Effective communication skills for cross-functional collaboration and reporting
Understanding of search engine optimization (SEO) principles
Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience with keyword research, bid strategies, audience segmentation, and ad performance optimization
Strong analytical skills with experience using GA4, Looker Studio, and native ad platform reporting tools
Demonstrated ability to work independently, manage multiple campaigns, and meet deadlines in a remote setting
Preferred
Proficiency with Google Tag Manager and WordPress
Experience in Looker Studio reporting and dashboard creation
Experience working in healthcare, pharmacy, or regulated industries
Benefits
Full benefits package including medical, dental, vision, life that fits your lifestyle and goals
Great pay and general compensation structures
Employee assistance program to assist with mental health, legal questions, financial counseling etc.
Comprehensive PTO and sick leave options
401k program
Plenty of opportunities for growth and advancement
Company sponsored outings and team-building events
Casual Fridays
Company
AmeriPharma
AmeriPharma has proven its dependability, commitment to improving lives, successful care optimization processes, & its ability to address.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Andrew Allen Harper
COO
Company data provided by crunchbase