Protective Life · 20 hours ago
Director, Web Strategy and Optimization
United States
Full-time
Remote
Senior Level, Lead/Staff
$95K/yr - $130K/yr
10+ years expProtective Life is dedicated to helping protect customers against life’s uncertainties, and they are seeking a Director of Web Strategy and Optimization. This role will lead the development and execution of strategies to enhance user engagement and performance across digital platforms by analyzing user behavior and implementing optimization strategies.
FinanceFinancial ServicesInsurance
Responsibilities
Define and implement web optimization strategies that align with organizational objectives and enhance customer experience
Serve as a thought leader on digital best practices, emerging technologies, and optimization methodologies
Lead and mentor [digital team members], fostering a culture of innovation, continual improvement and accountability
Leverage platforms like Google Analytics, FullStory, PowerBI, and other tools to identify friction points and opportunities
Establish KPIs and dashboards to monitor engagement, conversion, and overall digital performance
Translate insights into actionable recommendations that improve user experience and business results
Manage onsite search improvements and content gap analysis to meet evolving user needs
Champion A/B testing, personalization, and SEO strategies to maximize visibility and engagement
Partner with Marketing and IT teams to ensure seamless execution of optimization initiatives
Influence cross-functional stakeholders to prioritize digital optimization, make data-driven decisions on customer experience, and adopt best practices across platforms
Qualification
Required
10+ years of experience leading strategic digital initiatives, user experience, digital analytics and web optimization, including 8+ years in leadership roles
Experience in Agile and Scrum product development methodologies
Proven ability to collaborate and lead cross-functional teams
Advanced proficiency in digital analytics, SEO, UX research, and optimization platforms and tools
Strong communication and influencing skills, with experience presenting to senior stakeholders
Preferred
6+ years in the insurance and/or financial services industries
Benefits
Comprehensive health, dental and vision insurance
Mental health benefits
Employee assistance program
Paid time off
Paid parental leave
Short-term disability
Cultural observance day
Contributions to healthcare accounts
Pension plan
401(k) plan with Company matching
ProHealth Rewards
Company
Protective Life
Protective is a holding company, whose subsidiaries provide financial services
1001-5000 employees
H1B Sponsorship
Protective Life has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (2)
2023 (3)
2022 (1)
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-06-04Acquired
2002-10-04IPO
Leadership Team
Richard Bielen
President and Chief Executive Officer
Paul Wells
Chief Financial Officer
Recent News
Business Wire
2026-01-05
Company data provided by crunchbase