(USTA) United States Tennis Association · 19 hours ago
Managing Director, Head of Marketing Growth & Participation
Orlando, FL
Full-time
Onsite
Director/Executive
$165K/yr - $190K/yr
15+ years expThe USTA (United States Tennis Association) is the national governing body for the sport of tennis and is committed to promoting and developing the sport across the United States. The Managing Director will lead a strategic marketing organization focused on driving participation, engagement, and retention in tennis, overseeing various marketing initiatives and ensuring alignment with USTA's vision for growth.
Event PromotionSportsTennis
Responsibilities
Develop and lead USTA’s strategic brand positioning across B2C and B2B audiences, spanning advertising, digital, content, and promotions
Partner with the Chief Growth Officer to align marketing priorities across USTA Coaching, Facilities, Ventures, National Campus, and Recreational Players & Leagues, creating a unified marketing strategy that drives participation growth
Serve as brand guardian for both the USTA brand and the brand of tennis, ensuring consistent, authentic, and culturally relevant storytelling across all audiences and channels
Develop and manage an integrated go-to-market (GTM) process that connects annual planning, content, media, and activation across pillars and initiatives
Own marketing, media agency, and partnership relationships to ensure integration, efficiency, and alignment with national priorities
Oversee the integrated marketing calendar and annual planning process to synchronize storytelling, timing, and resource allocation across all marketing functions
Oversee the creation of a branded national youth team product
Provide strategic and operational leadership across all Growth and Participation marketing initiatives, managing a multidisciplinary team spanning Brand, Media, CRM, Partnerships & Events, and Business Unit Leads
Oversee all marketing operations, GTM execution, and budget optimization to maximize impact, efficiency, and ROI
Develop and institutionalize a post-mortem process for campaigns and activations to capture learnings, measure effectiveness, and inform continuous improvement
Champion and partner with digital and technology teams to advance use of CRM, marketing automation, and performance measurement tools, strengthening marketing effectiveness and accountability
Establish clear governance and collaboration models between SMEs and Business Unit Leads to ensure agility, accountability, and alignment on priorities
Serve as the national marketing liaison to the 17 USTA Sections, ensuring alignment between local activation and national campaigns
Build and scale shared playbooks, templates, and planning frameworks that empower Sections to execute with quality and consistency
Partner with Section leadership to establish joint planning cadences, shared KPIs, and best practices that connect grassroots marketing to the national growth narrative
Ensure all Section marketing activities align with USTA’s brand, voice, and growth objectives
Lead the data and insights framework for all Growth and Participation marketing, ensuring campaigns are planned, optimized, and measured against KPIs tied to participation and engagement
Partner with Business Intelligence and Analytics to translate insights into strategy — driving smarter targeting, creative optimization, and resource allocation
Collaborate with digital technology teams to continuously enhance analytics, CRM, and MarTech platforms for measurable impact
Oversee ROI and performance reviews to identify learnings, track progress, and guide future investment decisions
Leverage insights to inform planning, budget allocation, and prioritization across programs
Collaborate with the US Open, USA Tennis, and Foundation teams to ensure brand message, identity, and creative direction are fully aligned with USTA’s masterbrand and national narrative
Partner with Business Insights, Technology, Finance, and Section Partnerships to deliver integrated planning, shared KPIs, and financial accountability
Build cross-functional planning processes that align annual calendars, content strategies, and major campaigns across divisions
Create clarity of ownership between internal teams, external agencies, and cross-functional partners to drive efficiency and accountability
Qualification
Required
Minimum 15 years of progressive marketing & brand leadership experience, including proven success building and leading integrated, cross-functional marketing organizations
Expertise in brand, digital, CRM, and data-driven growth strategy
Demonstrated ability to lead through transformation, influence across functions, and drive measurable growth
Exceptional strategic thinking, analytical ability, and executive-level communication skills
Travel as required for Section alignment, agency meetings, and strategic events
Bachelor's degree required
Preferred
Experience in brand marketing in sports, entertainment, or large-scale membership-based organizations preferred
MBA or advanced degree preferred
Benefits
Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance
Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job
Resources for overall well-being including mental health and meditation benefits.
A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events
Company
(USTA) United States Tennis Association
The United States Tennis Association (USTA) is the national governing body for the sport of tennis and the recognized leader in promoting and developing the sport’s growth at every level in the United States, from local communities to the crown jewel of the professional game, the US Open.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
B
Brendan McIntyre
Managing Director, Head of US Open, Pro Tennis and USA Tennis Communications and Content
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