Alliant Insurance Services · 9 hours ago
Demand Generation Marketing Manager
United States
Full-time
Remote
Senior Level
6+ years expAlliant Insurance Services is one of the largest insurance brokerage firms in the U.S., focused on delivering employee benefits solutions. The Demand Generation Marketing Manager will develop and manage integrated demand generation strategies to drive qualified pipeline and revenue growth, collaborating closely with various teams to align marketing efforts with business objectives.
ConsultingFinancial ServicesInsurance
Hiring Manager
Amanda Quintanilla, MBA, SHRM-CP
Responsibilities
Serves as the primary demand generation lead for the practice
Develops and manages multi-channel demand generation strategies aligned to the team's growth priorities, target industries, and buyer personas
Owns end-to-end campaign planning, design and execution across digital, content, events, webinars, account-based marketing (ABM), and sales enablement channels
Translates practice-level business objectives into measurable marketing programs that support pipeline and revenue goals
Partners closely with sales leadership, producers, and practice leaders to support prospecting, account expansion, and cross-sell initiatives
Partners with corporate brand, digital, communications, and marketing operations teams to ensure consistency and scalability
Collaborates with marketing operations to define campaign KPIs, pipeline attribution, and ROI measurement
Ensures alignment between marketing campaigns and sales follow-up, including messaging, targeting, and lead handoff processes
Analyzes performance data to optimize campaigns and improve conversion across the funnel
Applies a test-and-learn approach to continuously improve demand generation effectiveness
Complies with agency management system data standards and data integrity (enters and maintains complete and accurate information)
Performs all duties in accordance with all company policies and procedures, and all federal, state and local laws, wherein the Company operates
Performs other duties as assigned
Qualification
Required
Bachelor's Degree marketing or equivalent combination of education and experience
Six (6) or more years related work experience
Six (6) or more years B2B demand generation or growth marketing experience, preferably in insurance, employee benefits, or professional services
Six (6) or more years experience supporting an Employee Benefits, HR, or healthcare-related business
Experience working in a matrixed or practice-based marketing organization
Strong communication, interpersonal, public speaking, and leadership skills
Excellent management, decision-making, and problem-solving skills
Strategic demand generation planning
Sales alignment and stakeholder management
Campaign management and optimization
Marketing technology fluency
Data-driven decision making
Proven ability to partner effectively with sales teams and senior stakeholders
Experience with sales enablement and sales engagement platforms such as Seismic, Outreach, or similar tools
Demonstrated success driving pipeline and revenue through integrated, multi-channel marketing programs
Strong understanding of complex B2B buying cycles and consultative sales models
Hands-on experience with marketing automation platforms, specifically Eloqua and HubSpot
Experience working with CRM platforms such as Salesforce
Experience with account-based marketing strategies and tools like 6sense, Demandbase or Bambora
Benefits
Comprehensive, high quality employee programs
Very competitive financial package
Company
Alliant Insurance Services
Alliant Insurance Services is a distributor of diversified insurance products and services.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$690MKey Investors
PSP Investments
2019-10-17Debt Financing· $690M
2019-01-22Series Unknown
2007-06-03Acquired
Leadership Team
Stephanie Beach
Senior Vice President, Employee Benefits
Todd Schwartz
Senior Vice President
Recent News
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