Moroch · 20 hours ago
Senior Paid Search Manager
Dallas, TX
Full-time
Onsite
Mid, Senior Level
4+ years expMoroch is a company that specializes in advertising and marketing services, and they are seeking a Senior Paid Search Manager to oversee execution of search advertising campaigns for their clients. The role involves managing multiple client accounts, building strategies, and performing analysis to achieve client goals through effective SEM practices.
AdvertisingMarketingPublic Relations
Responsibilities
Manages Paid Search media for clients across entertainment, lead generation, services, QSR, and retail verticals
Responsible for executing strategy on client accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management
Set up campaigns aligned with client business goals, making consistent optimizations against targets
Perform in-depth analysis of media performance and prepare weekly reports with tangible recommendations for clients
Drive team process efficiency, with a focus on technology and AI
Contribute to a culture of innovation and workplace excellence
Supports day-to-day communication with team, vendors and clients
When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping
Recommend and implement sophisticated testing frameworks to measure and improve campaign performance
Autonomously troubleshoots issues
Showcase strong presentation skills and thought leadership
Works closely with junior team members by delegating tasks and fostering growth
Develops relationships with clients and vendors by listening to the client’s goals and providing strategy and results that deliver on those goals
Develops relationships with Google and Bing representatives
Works daily in platforms such as Google Ads, Bing Ads, Search Ads 360, etc
Works as a part of a larger media team; participates in team meetings and brainstorms
Qualification
Required
4+ years related work experience with managing SEM/PPC campaigns on Google and Bing
Bachelor's Degree or equivalent work experience
Strong analytical skills with proficiency in Microsoft Excel
Experience with Google Ads, Bing Ads, Google Analytics, SearchAds360, DoubleClick Manager, Kenshoo, Marin, etc
Preferred
Experience with retail or service SEM accounts, agency experience
Experience working across Performance Max, Demand Gen, and App campaigns
Background across other digital media avenues, including SEO, Google Business Profile management, and Social Media
This position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees will be expected to travel for internal or client meetings up to 15% of the time
Company
Moroch
Moroch is an integrated marketing agency that provides public relations and advertising services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jaquie Gonzalez Hoyos
Chief Media Officer
Recent News
Dallas Business Journal
2023-09-25
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