Grown Brilliance · 18 hours ago
Manager, Paid Social
NYC Metro Area
Full-time
Onsite
Mid, Senior Level
4+ years expGrown Brilliance is a rapidly expanding fine jewelry retailer focused on delivering affordable luxury through an innovative shopping experience. The Paid Social Manager will drive revenue growth and brand awareness through paid social channels, managing campaigns and optimizing budgets to achieve strategic goals.
Consumer GoodsE-CommerceJewelryRetail
Responsibilities
Build out growth-focused paid social strategy, balancing coverage of key audiences and categories while maximizing revenue against a strict ROAS constraint
Own full funnel campaign management from planning and building to day-to-day optimization and budget allocation across paid social channels
Analyze performance & measure against KPIs by campaign and audience type to maximize scale within set constraints
Build and deliver regular reports and creative briefs to senior executives and stakeholders
Refine best practices by audience type and product category
Own paid social strategy around key seasonal moments such as Valentine’s Day, Mother’s Day, and Cyber 5
Create and manage testing roadmap, including A/B, lift, and geo tests
Evaluate & test new opportunities, including owning new platform setup and expansion
Stay updated on industry developments and algorithm changes
Collaborate with wider marketing and creative teams to ensure cohesive 360 marketing strategy
Qualification
Required
4+ years of hands-on experience in Meta Ads Manager at an agency or DTC brand
Familiarity with other paid social platforms including Pinterest & TikTok
Experience managing 6-7 figure monthly budgets across multiple tactics / channels
Strong understanding of creative best practices across placements & platforms
Ability to set up & analyze tests; creating actionable insights & takeaways
Experience with reporting & attribution tools such as Google Analytics, MTA/MMM models
Comfortable with constructing yearly and monthly spend and demand projections
Proficiency in Microsoft Office, including Excel (Pivot tables, VLookups)
Bachelor's degree in digital marketing, Business, or related field
Desire for constant testing, improvement, and growth
Willingness to get in the weeds while keeping the big picture in mind
Strong multitasking abilities while maintaining quality
Excellent organization and communication skills
Preferred
Experience with jewelry or another high AOV category
Experience with Google Ads, YouTube, and other digital marketing platforms
Omnichannel and/or international experience
Benefits
Medical insurance
Dental insurance
Vision insurance
401(k)
Paid time off
Company
Grown Brilliance
Grown Brilliance provides wedding jewelry, diamonds, and gemstones.
51-200 employees
H1B Sponsorship
Grown Brilliance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
Funding
Current Stage
Growth StageRecent News
2026-01-16
EIN Presswire
2025-11-15
2025-11-07
Company data provided by crunchbase