Cetera Financial Group · 9 hours ago
Managing Director, Referral Programs
United States
Full-time
Remote
Director/Executive
$225K/yr - $265K/yr
15+ years expCetera Financial Group is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice. They are seeking a Managing Director of Referral Programs to design and implement a firm-wide referral and lead-generation strategy, enhancing collaboration across business lines and ensuring a compliant client experience.
AdviceFinancial ServicesRetailRetirementWealth Management
Responsibilities
Define and own the Referral Utility vision and strategy, including objectives, scope, and success metrics
Build and implement the referral framework, integrating with existing channels and programs
Partner with Growth, Marketing, and business leaders to align lead generation, referral velocity, and campaigns
Develop strategies to increase referrals from CPA affiliates, professional networks, and bank partnerships
Activate referral opportunities within Cetera’s retirement plan participant base
Coordinate with Operations, Compliance, and Service teams to ensure smooth execution and regulatory adherence
Design incentive structures and goal-setting frameworks to drive adoption and performance
Track and report referral metrics through Quarterly Business Reviews; analyze performance and optimize
Serve as subject matter expert on referral best practices, compliance, and scalability
Drive measurable growth in qualified leads, conversion rates, and AUA/AUM inflows
Oversee CRM reporting and ensure data integrity, transparency, and timely dashboards
Lead and develop a high-performing team; coach advisors on referral best practices
Foster a culture of accountability, collaboration, and client impact consistent with One Cetera values
Champion inclusion, challenge processes, and leverage data-driven decision-making to improve efficiency
Ensure risk controls, governance, and compliance throughout the referral lifecycle
Allocate resources effectively and mobilize organizational capabilities to deliver the full range of Cetera solutions
Qualification
Required
15+ years of leadership in wealth management, private banking, or broader financial services
Proven success building and scaling referral or client acquisition programs in complex, multi‑channel environments
Experience leveraging large networks, strategic partnerships, and cross‑business synergies to drive growth
Strong executive presence; ability to influence senior stakeholders across diverse business lines
Deep understanding of client segments, advisor platforms (broker‑dealer and RIA), and applicable regulatory frameworks
Exceptional leadership, communication, and cross‑functional collaboration skills
Benefits
Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
Easy access to mental health benefits to meet our team members and their families where they are.
20 plus days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
Paid parental leave to support all team members with birth, adoption, and foster.
Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.
Company
Cetera Financial Group
Cetera Financial Group is a privately-held, independent broker-dealer and investment adviser families.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Genstar Capital
2023-10-04Private Equity
2018-07-17Acquired
Leadership Team
Michael Durbin
Chief Executive Officer
Dan Burkott
Chief Compliance Officer - Tax Channel
Recent News
2026-01-07
2026-01-07
2025-12-27
Company data provided by crunchbase