Merchants Bank NA · 17 hours ago
Marketing Strategist
Cannon Falls, MN
Full-time
Onsite
Entry, Mid Level
$28/hr - $34/hrMerchants Bank is seeking a Marketing Strategist to create and implement marketing strategies that enhance engagement and support the brand. The role involves managing social media content, email campaigns, and event planning while ensuring brand consistency and optimizing performance through data analysis.
BankingFinancial Services
Responsibilities
Strategize and create social media content (within compliance approved guidelines) for all corporate channels, including content calendar, research, copywriting and design concepts. Will serve as primary Merchants Bank brand voice by responding to social media messages and comments, according to policy guidelines
Record and distribute quarterly social media reports by channel. Monitor and track data to optimize performance and suggest improvements for social media content and strategy
Responsible for distribution of online leads to bankers, tracking and quarterly reporting
Create and distribute reports for marketing campaigns, specific online statistics, email campaigns and other data trend analysis
Monitor and manage online listings, online reviews and Google alerts to ensure consistent and accurate brand reputation
Lead for audio and video production that aligns with brand goals, including editing and distribution on appropriate channels with emphasis on social media
Develop and manage strategy and copy for corporate emails, Examples include eNewsletters, internal communications, and template formatting
Provide content research and copywriting for blogs, press releases, social posts and other marketing assets
Leverage internal data resources to increase customer engagement and wallet share digitally
Serve as the main marketing contact for special community projects and events for branches, Investment Advisors and our leasing subsidiary (MBEF). This includes but is not limited to community service projects (e.g., 10 Days of Giving), special bank events, community appreciation events, open houses, seminars, parades, trade shows and lobby displays
Establish a marketing project/community event calendar by communicating with branches. Detail as appropriate on digital channels
Request, capture and organize event photos and talent authorization forms for marketing use. Attend events as appropriate
Participate in and lead creative brainstorming, offering innovative insight
Proofread all marketing materials for accuracy and proper grammar
Collaborate with the Director of Marketing on cohesive campaign planning and strategy across all channels
Assist with research projects including testing, writing and conducting surveys, analyzing results, new product launches and bank acquisitions
Employee will be expected to contribute to a positive, professional working environment through work and actions
Employee will be expected to greet internal and external customers in a friendly and professional manner. Demonstrate a positive attitude toward challenges with a solution-based mindset
Will be expected to complete compliance and product program assignments as needed
Regular and dependable attendance is an essential function of the job
Qualification
Required
Requires a degree in Marketing, Mass Communication, Digital Marketing, Business Administration or equivalent experience
Must have excellent communication skills
Must be proficient in the administration of social media channels
Must have event planning experience
Proficient in Microsoft Office
Ability to work independently and make decisions within authority
Has strong time management skills and ability to meet multiple deadlines in a busy environment
Preferred
Copywriting experience preferred
Previous exposure to or experience with audio and video scripting, coaching, recording, editing, Adobe Premiere Rush and Adobe Premiere Pro preferred
Previous exposure to or experience with design and editing programs like Adobe Photoshop, Adobe Premiere or Adobe Acrobat preferred
Benefits
Health, dental, life, disability and vision insurance
Flexible spending accounts
401(k) and ESOP retirement plans
Bonus plan
Paid time off
Tuition reimbursement
A variety of voluntary supplemental insurance options
Company
Merchants Bank NA
Merchants Bank is a banking firm that offers business financing services in Minnesota and Wisconsin.
Founded in 1875
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Sue Savat
CFO
Cindy Adolph
SVP Chief Risk Officer
Company data provided by crunchbase