James Hardie · 15 hours ago
Marketing Manager - Digital & eCommerce
Chicago, IL
Full-time
Onsite
Mid, Senior Level
$115K/yr - $130K/yr
5+ years expJames Hardie is the industry leader in exterior home and outdoor living solutions. The Manager of Digital & E-Commerce – Retail is responsible for driving online sales performance and overseeing product content and online merchandising strategy for James Hardie products on retail partners' digital platforms.
Building MaterialCivil EngineeringManufacturing
Responsibilities
Own and optimize the James Hardie product catalog across Home Depot and Lowe’s websites, ensuring accuracy of product data, imagery, videos, copy, and SEO-optimization
Manage product setup, onboarding, and ongoing maintenance through retail content management systems (e.g., Home Depot IDM, Lowe’s IMA)
Develop and implement best-in-class product content standards that improve discoverability, engagement, and conversion
Lead creation of digital assets (how-to videos, imagery, comparison charts, A+ content, style guides) in partnership with Brand and Creative teams
Build and execute digital campaigns & e-Commerce strategies that increase traffic, conversion and online sales performance and optimize the customer journey
Collaborate with Retail Sales teams to drive digital share gains and improve category placement and visibility
Optimize retail media campaigns to drive demand & conversion goals
Respond to digital shelf KPIs including search rank, content health, in-stock status, ratings & reviews, and competitive positioning
Ensure consistent online and in-store experience, aligning digital content with packaging, signage, marketing, and product claims
Support omnichannel launches, seasonal resets, and category refreshes with digital content strategies
Partner with Retail Marketing to integrate digital insights into broader retail campaigns
Execute online promotions, special buys, seasonal events in collaboration with Retail Sales and partner teams
Ensure promotional content, landing pages, media placements are accurate, timely, and optimized for performance
Track promotional lift and provide insights on future strategies
Build dashboards and reporting tools to evaluate digital KPIs—including traffic, conversions, CTR, average order value, search rank, ROAS, content health, and competitive benchmarks
Provide weekly and monthly insights to Retail Sales and Marketing leaders to improve digital performance
Analyze consumer behavior and site performance to guide continuous improvement
Partner closely with Retail Sales, Product, Supply Chain, Creative, and Marketing to align on assortment, pricing, content, and promotions
Serve as subject-matter expert on retail e-commerce, advising teams on best practices and emerging trends
Manage agency or vendor partners supporting digital content creation, SEO, or retail media execution
Qualification
Required
Bachelor's degree in Marketing, Business, Digital Marketing, E-Commerce, or related field
5+ years of experience in e-commerce, digital merchandising, or retail digital marketing—preferably with Home Depot, Lowe's, or major consumer brands
Strong understanding of retail partner platforms (THD IDM, Lowe's IMA, retail media tools, digital shelf platforms)
Proven success improving online discoverability, conversion, and digital shelf performance
Experience managing retail media budgets and campaigns
Strong analytical skills with proficiency in digital analytics tools and dashboards
Excellent communication, project management, and cross-functional collaboration skills
Ability to manage multiple deadlines and work effectively in a fast-paced environment
Benefits
Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
Life insurance
Short-term and long-term disability insurance
401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
11 paid holidays per year
Paid vacation
(Paid sick leave)
Wellness Program, Employee Assistance Program, Parental Leave
Employee Stock Purchase Plan
Community Involvement & Sustainable Solutions
Company
James Hardie
James Hardie Industries plc is a manufacturer of fiber cement products and systems for internal and external building construction
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$5.2B2025-06-17Post Ipo Debt· $1.7B
2025-05-30Post Ipo Debt· $3.5B
2001-11-02IPO
Leadership Team
Randeep Wasal
Head Of Information Technology APAC
Samara Toole
Chief Marketing Officer
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase