HelloFresh · 1 week ago
Associate Manager, Paid Social (Good Chop)
New York, NY
Full-time
Onsite
Mid Level
$93K/yr - $105K/yr
3+ years expHelloFresh Group is looking to revolutionize the way we eat by delivering delicious meals to millions worldwide. They are seeking an Associate Manager, Paid Social to manage and optimize customer acquisition campaigns across major paid social channels, utilizing data-driven insights to enhance campaign performance and achieve company goals.
B2CDelivery ServiceFood and BeverageFood DeliverySubscription Service
Responsibilities
Manage paid social strategy and execution, with day-to-day responsibilities including asset creation, campaign optimization, bid management, budget allocation, performance monitoring, A/B testing across all dimensions (creatives, landing pages, etc)
Design, create, and manage a high volume of ad creatives (statics/videos) to fuel our paid social channels
Utilize data-driven insights to continuously optimize campaign performance, driving improvements in micro & macro KPIs, optimizing towards ROI and growth targets.Own campaign performance reporting and analysis, providing actionable insights, highlighting key trends, and identifying strategic opportunities
Regularly conduct competitive analysis and market research to inform creative and campaign strategy
Manage external vendors and partners, including creative agencies for asset creation, and develop clear briefs for new campaigns (messaging, formats, visual approach) to ensure timely and cost-effective execution
Stay up-to-date on platform updates and algorithm changes to inform campaign optimization
Partner with internal teams to optimize campaign performance; e.g. Product, Operations, CRM, etc.(targeting, optimization, creative direction, etc.)
Qualification
Required
BA/BS in Marketing, Business, Management, or a related field with a strong academic record
3+ years of marketing experience, ideally with some experience in the subscription space
Extensive hands-on experience managing paid social campaigns from concept to execution
Hands-on experience in Meta is required
Exceptional quantitative and analytical skills
A track record of successfully operating and optimizing channels at scale
Superior time management, organizational, and project management skills
Basic proficiency in SQL
Experience with Photoshop, Canva, or any other photo editing software is required
Preferred
Experience in TikTok, Snapchat, Pinterest, and other paid social platforms is a plus
Experience with Tableau or Adobe suite is an advantage
Benefits
401k company match that vests immediately upon participation
Generous parental leave & PTO policy
Flexible health plans effective first day of employment
50/50 hybrid setup (in-office/remote)
Significant discounts on your subscriptions to brands of HelloFresh Group
Company
HelloFresh
HelloFresh is a food subscription company that sends pre-portioned ingredients to users’ doorstep each week.
10001+ employees
H1B Sponsorship
HelloFresh has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (35)
2024 (27)
2023 (16)
2022 (25)
2021 (15)
2020 (12)
Funding
Current Stage
Public CompanyTotal Funding
$367.46MKey Investors
Baillie GiffordRocket InternetInsight Partners
2017-11-02IPO
2016-12-20Series G· $88.32M
2015-09-17Series F· $85.64M
Leadership Team
Dominik Richter
CEO and Founder
Sebastien Tron
Vice President, Growth Opportunities
Recent News
InternetRetailing
2026-01-16
Company data provided by crunchbase