Campspot · 4 hours ago
Program Manager, Website & Marketing Services General & Administrative Remote (United States)
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $120K/yr
5+ years expCampspot is a company dedicated to enhancing the camping experience for everyone, and they are seeking a Program Manager to lead a new internal agency division focused on digital marketing services and website solutions. The role involves defining the Go-To-Market strategy, building operational infrastructure, and managing the P&L while liaising between technical teams and customers.
ComputerInternetMarketplaceOutdoorsSaaSSoftwareTravel
Responsibilities
Build the Business (Strategy & Operations)
Architect the Program: Design the end-to-end workflows for selling, onboarding, delivering, and maintaining website and marketing services
Go-to-Market Strategy: Collaborate with sales and marketing to package, price, and promote these services to our existing customer base
Operational Autonomy: Establish processes that allow this program to run efficiently without distracting the core Campspot engineering and product teams
Performance Reporting: Develop proprietary reporting frameworks and dashboards that go beyond standard metrics. You will define how we prove value to our customers, demonstrating clear ROI and the impact of the Campspot ecosystem on their bottom line
Partner Management: Form deep partnerships with third party agencies and service providers; determine which activities make sense to support in-house and which are better suited for a partner referral
Manage Website Services (Technical Liaison)
Product Definition: Define the scope and tiered offering for our website products, specifically:
Templated Sites: Develop a streamlined, low-touch process for launching simple, 1-page websites for smaller campgrounds
Custom Builds: Establish a consultative process for scoping, pricing, and delivering custom-developed websites for larger enterprise customers
Bridge the Gap: Act as the primary translator between non-technical campground owners and our internal (or external) web development teams
Technical Oversight: Ensure all client websites meet high standards for SEO, page speed, mobile responsiveness, and conversion optimization
Lifecycle Management: Create and enforce processes for regular site maintenance, ticket resolution, and feature updates
Lead Marketing Services (Agency Leadership)
Service Design: Package our paid media offerings (PPC, Paid Social) into scalable tiers that make sense for campgrounds of different sizes
Platform Expertise: Serve as the internal subject matter expert on digital channels. You will oversee strategy for Google Ads, Meta (Facebook/Instagram), and Email Marketing, ensuring our campaigns are utilizing current best practices
Team Building: Hire, onboard, and manage a team of Digital Marketing Specialists (contractors or FTEs) who will execute ad campaigns
Client Success: Act as the senior Account Director for marketing clients. You must be able to audit a Google Ads account, critique an email flow, or troubleshoot a Meta pixel when necessary
Qualification
Required
5+ years of experience in a Digital Marketing Agency, Product Management, or Technical Program Management role
Proven, hands-on experience managing and optimizing complex campaigns across Google Ads (Search, Display, Performance Max) and Meta/Facebook Ads Manager
Extensive experience working with a variety of Email Service Providers (ESPs) (e.g., Mailchimp, Constant Contact, HubSpot, ActiveCampaign)
Strong technical understanding of how websites are built and hosted (CMS experience, basic HTML/CSS knowledge, and understanding of core web vitals)
Proven ability to create reporting structures that simplify complex data into a narrative that demonstrates value to non-technical clients
Benefits
Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
401(k) plan with employer match
Flexible and casual work environment with flexible time off
Employee camping credit to encourage getting outdoors and experiencing our product!
Company
Campspot
Campspot is the leading platform for finding and booking campgrounds and RV parks
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Vertica Capital Partners
2025-02-07Series Unknown
2020-05-01Undisclosed
Leadership Team
Michael Scheinman
Chief Executive Officer
Megan Winfield
Chief Technology Officer
Recent News
Company data provided by crunchbase