Pickleball Play Solutions · 16 hours ago
Email Lifecycle & Optimization Manager
United States
Full-time
Remote
Mid Level
3+ years expPickleball Play Solutions is a high-growth tech hub serving the global pickleball community. This role owns email communications, campaign execution, and marketing automations aimed at enhancing player engagement and sponsor visibility through effective email marketing strategies.
Mobile Computing Software Products
Responsibilities
Audit and refine existing automated email journeys for B2B SAAS users and B2C SAAS users to improve adoption, conversion, and retention
Create and optimize the "next phase" of automated emails for all of our products, focusing specifically on user activation and long-term retention
Identify drop-off points in the onboarding and engagement cycles and identify "abandon cart” opportunities. You will be expected to move the needle on key metrics through iterative testing
Oversee how user actions in our products trigger automated emails via DailyStory APIs
Implement dynamic content logic to ensure players receive emails tailored to their specific skill level, location, and play history
Proactively monitor sender reputation and manage list hygiene for a rapidly expanding global database to ensure we stay out of the spam folder
Build and maintain email automations that support marketing and operational workflows
Create automations using filters, triggers, and audience rules
Common use cases include: behavioral triggers, scheduled sends, segmented campaigns
Connect third-party tools to DailyStory via Zapier like Monday, Google Sheets, and other 3rd party tools
Generate tracking links for attribution tracking
Build and execute promotional email campaigns for tournaments
Manage one-time and multi-send campaigns based on tournament request timing
Design and execute A/B tests on email variables including send-time optimization, content length, call-to-action (CTA) placement, and offer logic
Track and report on Email Attribution, Revenue Per Message (RPM), and Subscriber Lifetime Value (LTV)
Collaborate with sales, support, and product development teams to align email efforts with broader business objectives
Qualification
Required
3+ Years of Dedicated Email Marketing Experience
Hands-on experience with ESPs (DailyStory experience preferred)
Strong email production skills (HTML templates, visual QA, link validation)
Campaign scheduling and audience targeting
Automation logic (triggers, filters, conditional sends)
A strong understanding of how APIs, webhooks, and event-based triggers fuel an email platform
Thorough understanding of CAN-SPAM, CASL, and GDPR as it relates to global email lists
Basic tracking and link management (i.e. Everflow or similar)
Strong attention to detail and ability to manage recurring deadlines
Highly organized and deadline-driven
Comfortable coordinating across teams
Able to manage multiple concurrent campaigns
Proactive about QA and error prevention
Benefits
Remote work environment
Opportunities for growth in a fast-growing industry and company
Work with a supportive and collaborative team
Company
Pickleball Play Solutions
Pickleball Play Solutions is the division of Pickleball Inc.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase