Lassonde Pappas & Company, Inc. · 22 hours ago
Category Manager - Hybrid Role
Lassonde Pappas & Co. is a US leader in beverage manufacturing dedicated to team member and customer satisfaction. The Category Manager will provide analysis, insights, and recommendations to optimize product assortment, pricing, and go-to-market strategies while collaborating with various internal and external stakeholders.
Consumer GoodsFood and BeverageManufacturing
Responsibilities
Proactively identify, size, and prioritize growth opportunities across Lassonde’s NA Specialty Food Division’s categories
Translate insights into clear, actionable recommendations that deliver measurable business results
Serve as the first point of contact for customers seeking category expertise, guidance, and development support
Partner closely with Sales to design and execute robust business plans aligned with strategic objectives
Build and present tailored category plans that reflect each retailer’s unique strategies and priorities
Contribute to Joint Business Planning by providing compelling insights, ROI analysis, and sell-in support
Collaborate with Marketing and Consumer Insights to develop persuasive sales stories that support new product launches and portfolio expansion
Ensure flawless execution of portfolio strategies, identifying risks and opportunities to maximize distribution and optimize assortment
Drive channel and brand development initiatives by leveraging consumer trends, competitive intelligence, and shopper insights
Develop expertise in pricing and promotional strategies to strengthen Lassonde’s competitive positioning
Partner with Revenue Management to design and implement strategies that counter competitive activity and enhance profitability
Deliver high-quality monthly and quarterly reports covering market trends, category performance, competitive activity, and shopper behavior
Continuously enrich Lassonde’s business intelligence by training and developing internal teams on category management best practices
Champion the use of data-driven insights to influence decision-making and elevate organizational capabilities
Collaborate with the NA Beverage Category Management team to align frameworks and presentation standards, ensuring consistency across the entire Lassonde business
Qualification
Required
Bachelor's degree in business administration or equivalent field
Minimum 5 years in category management or similar experience in the 'CPG' industry
Proficiency in syndicated data tools (e.g., Nielsen, Circana) and customer loyalty programs
Excellent analytical, problem-solving, and storytelling skills with the ability to translate data into actionable strategies
Proven ability to collaborate across functions and influence both internal and external stakeholders
Strong communication and presentation skills, with a customer-centric mindset
Ability to manage multiple priorities in a fast-paced environment while delivering high-quality outputs
Excellent skills with MS Office Excel and PowerPoint applications
Technical competence of Space Planning tools and the development of planograms
Sense of initiative and comfortable working independently
Bi-lingual preferred (English, French)
Preferred
Experience in the food/beverage industry (if necessary)
Experience in Manufacturing or production environment (if necessary)
Experience in report writing
Proven organizational skills
Professional in Human Resources (PHR) or Senior Professional in Human Resources (SPHR), or the ability to obtain certification
Ability to direct, coach and train others
Consultative, influential, strategic thinking and problem-solving skills
Benefits
Medical, dental, and vision coverage options
Growth and development potential
401-K
Life & Disability Insurance
PTO
Tuition Reimbursement
Health Fairs
Gym Membership Discounts
Company
Lassonde Pappas & Company, Inc.
Lassonde Pappas & Co., Inc., a subsidiary of Lassonde Industries, is a North American leader in private label beverage manufacturing committed to customer and consumer satisfaction.